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| just think what some of the marketing luddites pay for this kind of publicity... you have to hand it to Jobs & Apple, they have created a stir & i am almost 100% sure that once the little iphone hits the streets, we on this thread will all go have a look... and some of us will surely buy 
maybe i should get myself some Apple shares  | |
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already bought ...
heres some financial breakdown for you :
Apple makes $$$ for every activation
02 UK plan to ship 1M units by end of Q1 2008, Jobs has been quoted as saying total shipments of 10M by year end 2007 .... I'll let you do your own arithmetic.
(A little off topic, but Apple related nontheless, 2 Million copies of
Leopard shipped over the opening weekend ... clever Apple)