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| Richard who is the authority that says that it can't be done? Is it the Handelsregister? If yes then I don't need to register anything with them anyway as an Einzelfirma.
How come AbFab and around 10 people I know have it as BobMarley.com?
I contacted few of them and they all said that the canton people don't know jack about internet :-P
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It is indeed the handelsregister who govern company names. They do not govern the internet of course and you can call an internet site almost anything you like... Note not anything though.
Now here is another interesting little gem that probably does not apply to you.
According to the German "rechtsschreibung" there are times when you should use a "scharfes s" (Mark I have not got a clue how to translate that!) It looks like this.
ß
So you could have a name which is in your passport with this in. According to one side of the Swiss law you MUST have your company name with the exact spelling as in your passport. Interestingly though you are not under ANY circumstances for any company (also GmbH or AG) allowed to use a scharfes s. So what do they do - ban you?