Let's say I have a TV, radio and every convceivable device capable of receiving all the crap that is being broadcast. And let's say I have never come across this forum. Then, how would I know that I have to pay billag?

A friend got a pacakge from the Geimende asking him to pay billag. I never got one. In fact my TV was purchased in Switzerland, in the same gemeinde I live in. Where, what, how etc. must I go about paying this ridiculous fee. (with interest and adding up all this money, I estimate about CHF 40,000 over 30 years...honestly, does Swiss television improve your quality of life that much?)