ok so with the basic digital stb that you buy, you get lots of channels.

I assume you then sign up for Teleclub directly and get a card which corresponds to your subscription and unlocks certain channels. The card, in theory, will go into your stb purchased from the listed stores.

Their base digital channel set seems less "nice" than Cablecom and BluewinTV - you tend to get more UK channels from those two providers (one of which you cannot use).