So have I.
I've tried all these, English toast, American toast, Burre toast bread, Sandwich toast loaves from Migros, Co-op and other places.

If you want properly toasted / medium brown toast this stuff still retains some moisture and is still soft rather than attaining a 'bakelite' type quality

This is the first one where the bread in the packet is moist (not air dried) and also the size of each slice is similar to a British loaf (ie surface is almost twice as big).

Give it a try next time you're in Co-op and you'll see what I mean. Only available in white I think.

My Swiss Holy Grail has been found. What shall I do with the rest of my life now my quest is over ?
Heinz Spaghetti methinks.