Some good points already...

So does anyone care to pitch in what they think is an average they would spend on furnishing a full apartment - or that they have spent on furnishing an apartment in Zurich initially?

50,000 as an estimated amount by Gsach for what an average person would spend - any comments?

Obviously someone coming on a tight budget wouldn't probably use the service as they would be looking to save wherever possible, but for those who would spend about 50,000 on furniture - what about just making a flat rate of how much it would cost for a week's worth of work (ie hours) to get their flat ready?

Something like 2,000 - 2,500chf instead of a percentage - actually this would work out at about 5% of the total purchase price if it was around 50,000.

Any thoughts??

Also in terms of style analysis - what I mean is that before I would go and purchase anything for the person I would have them fill out a very comprehensive list of likes/dislikes, etc to make sure that I had as many guidelines as possible so that whatever is purchased fits within their taste.

I like the idea of starting out by offering the service as an Ikea shopping service...that would certainly make it much clearer to the customers at least in terms of their choices and whats on offer.