A Swiss friend of mine (professional baker) went on a chocolate tasting trip to Spain. He said that the Spanish artisan chocolate makers he met could teach most Swiss chocolate makers a thing or two (who brought cocoa to Europe in the first place?) but that most Swiss people would refuse to admit it.

Most Swiss laugh at what I am doing "You make cheese in Britain!?" is a common comment. My answer... "we grow grass in Britain, so yes, we do indeed make cheese". Luckily for me, there are enough Swiss big enough to see the connection and who are happy to be educated.

Enjoy your "foreign" chocolate and for any Swiss (or ex-pats for that matter) who laugh at you, just remember that it is them who are missing out.