I think I don't tend to buy "Swiss" cheeses.

I like Emmental for specific things but I prefer cheeses that are more common in the US. Cheeses like Cheddar, Monterrey Jack and Provolone. I like American Cheese and the closest flavor I can find is Edamer and have yet to find a "replacement" for Monterrey Jack.

Meanwhile, I've come across some very nice Havarti and Muenster cheese at Aldi (I still can't get over the difference between Aldi here and in the US)... cheeses that I may have had on a deli sandwich in the US but didn't tend to buy just to have at home.

Maybe sometime I'll get up to Zürich on the right day to come taste some nice British cheeses though.