Yes, in McDs the cup, lid and straw cost many times more than the marginal cost of the contents. However the "Coke machines" etc are licensed from coca cola and that costs.
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| I guessed so, but the mark-up is in many cases bigger than the actual costs of a product. How much is a barrel of beer compared to the price you pay for a glas in an average Zurich pub? I read somewhere that by far the biggest margins at McD is on the drinks: Those barrels of sirup that mix with tap water cost near to nothing compared to the price you pay for a paper cup of coke there. | |
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