basically as expected, Apple have seen the light regards European distribution of the iPhone ... in Switzerland, my bet is Swisscom with an exclusive for 6 months, followed with Phonehaus (Carphone) ditributing on Swisscom network. Note that networks have to be upgraded / altered to accomodate iPhone, so we are talking investment.
more interesting is going to be the response of handset vendors (Nokia) & large operators that don't get their mucky paws on a deal (Voda) ...
will try & update on the o2 situation as am seeing them early next week in Sluff ...

Edit : also note, the iPhone ill not be operating over 3G standard