Interesting point: a high net-worth customer in France (friend of the missus) says his BSD (Big Swinging D--k) friends choose UBS over all other banks for their Swiss bank accounts. From what I understand, these high-rollers get the red carpet treatment.

Of course, that's not strictly "consumer" banking

With a mortgage, I get free banking. I think they're making enough from me anyway But service is good, IMO. I've not been wronged.