Long story short ...

I'm starting a business importing and distributing sports equipment.

Several suppliers signed. Product samples and a small inventory acquired.

Retail prices for this product category range from 2x to 4x my full costs.

What kind of gross margin is typical for a retail sports shop?

I've searched the forum a bit, but having a tough time calibrating my USA experience with the way business is done here.

Any steer or pointers welcome

Thanks in Advance

Rough rule of thumb - it look at the retail cost in Europe - treble it - then leave the stock on the shelf rather than pricing it realistically.

Well - that is what the Swiss do.