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Old 13.03.2015, 15:54
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Marketing an online jewellery store in CH - experience?

Hi everyone,

We have recently set up an online jewellery store.We are currently testing and only accepting pre-orders (official launch in April).

Would anyone here share their relevant experiences for marketing an online store on a limited budget in CH?

Any tips/advice welcome

Last edited by mirfield; 13.03.2015 at 16:03. Reason: Advertising elements removed. Please post ads in Commercial Marketplace.
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Old 13.03.2015, 16:02
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Re: Marketing an online jewellery store in CH - experience?

Use social media, set up a Facebook business page (it's free) and share it amongst your friends and ask them to share it. Post stories about you and your products and special offers etc, but don't make them too commercial. Post some amusing stories about the Jewellery trade in general too, too many overly commercial posts turn people off.

After a while you could pay a small amount for FB advertising to increase your fan base.
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Old 15.03.2015, 15:33
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Re: Marketing an online jewellery store in CH - experience?

People like to see, touch, feel and try on jewellery before they buy which is sort of contrary to the on-line approach.
My experience is that you either need to sell a well known brand so people know what they are buying or very cheap jewellery where people are prepared to take a risk that it does not suit.

The store needs to be in local language of good quality; customers are suspicious of poorly written web pages with bad grammar.
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Old 04.04.2015, 13:13
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Re: Marketing an online jewellery store in CH - experience?

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Use social media, set up a Facebook business page (it's free) and share it amongst your friends and ask them to share it. Post stories about you and your products and special offers etc, but don't make them too commercial. Post some amusing stories about the Jewellery trade in general too, too many overly commercial posts turn people off.

After a while you could pay a small amount for FB advertising to increase your fan base.
On top of all the good advices from "grumpygrapefruit" you can also consider Bloggers and other influencers that can help you spread your message.
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