Go Back   English Forum Switzerland > Living in Switzerland > Business & entrepreneur
Reply
 
Thread Tools Display Modes
  #1  
Old 30.10.2015, 13:36
Newbie
 
Join Date: Oct 2015
Location: St Gallen
Posts: 5
Groaned at 0 Times in 0 Posts
Thanked 0 Times in 0 Posts
deluxion has no particular reputation at present
Ecommerce

Hi All,


I have just moved to Switzerland about a year ago. I get a feeling Swiss ecommerce ( Electronics) is dominated by certain big players with high prices.


Do you think having an ecommerce site for electronics with lower prices in Switzerland work out and what would be the best way to get the brand known.


Look forward to your thoughts on this.


Thanks
Reply With Quote
  #2  
Old 30.10.2015, 13:41
mirfield's Avatar
Moddy McModface
 
Join Date: Apr 2007
Location: Basel
Posts: 8,208
Groaned at 51 Times in 45 Posts
Thanked 8,108 Times in 2,958 Posts
mirfield has a reputation beyond reputemirfield has a reputation beyond reputemirfield has a reputation beyond reputemirfield has a reputation beyond reputemirfield has a reputation beyond reputemirfield has a reputation beyond repute
Re: Ecommerce

You men like http://www.toppreise.ch/?
Reply With Quote
  #3  
Old 30.10.2015, 13:46
Newbie
 
Join Date: Oct 2015
Location: St Gallen
Posts: 5
Groaned at 0 Times in 0 Posts
Thanked 0 Times in 0 Posts
deluxion has no particular reputation at present
Re: Ecommerce

Hi,


Yes you are correct and even digitec.


Thanks
Reply With Quote
  #4  
Old 30.10.2015, 13:59
Forum Veteran
 
Join Date: Dec 2012
Location: Aargau
Posts: 1,560
Groaned at 12 Times in 11 Posts
Thanked 1,810 Times in 881 Posts
Mullhollander has a reputation beyond reputeMullhollander has a reputation beyond reputeMullhollander has a reputation beyond reputeMullhollander has a reputation beyond repute
Re: Ecommerce

Quote:
View Post
Hi All,

I have just moved to Switzerland about a year ago. I get a feeling Swiss ecommerce ( Electronics) is dominated by certain big players with high prices.

Do you think having an ecommerce site for electronics with lower prices in Switzerland work out and what would be the best way to get the brand known.

Look forward to your thoughts on this.
Thanks
One of the issues faced by Swiss retailers is that the importer, often owned by the producer, charges them high prices. A way around this is for the retailer to buy in Germany or another EU country and import the products itself. This works until the parent company realizes that the Swiss retailer is sourcing in Germany from its company-owned sales organization and then cuts off the supply.
Reply With Quote
  #5  
Old 30.10.2015, 14:40
Newbie
 
Join Date: Oct 2015
Location: St Gallen
Posts: 5
Groaned at 0 Times in 0 Posts
Thanked 0 Times in 0 Posts
deluxion has no particular reputation at present
Re: Ecommerce

Thank you Mullhollander,


Do you think there is space in this market for a competitor or do you think it is difficult enter this market.


Thanks
Del
Reply With Quote
  #6  
Old 30.10.2015, 16:21
Forum Veteran
 
Join Date: Dec 2012
Location: Aargau
Posts: 1,560
Groaned at 12 Times in 11 Posts
Thanked 1,810 Times in 881 Posts
Mullhollander has a reputation beyond reputeMullhollander has a reputation beyond reputeMullhollander has a reputation beyond reputeMullhollander has a reputation beyond repute
Re: Ecommerce

Quote:
View Post
Thank you Mullhollander,
Do you think there is space in this market for a competitor or do you think it is difficult enter this market.
Thanks
Del
Some thoughts:
1) There are many types of electronics and, as a result, there are likely many markets and not just one.
2) Depending on what you plan to sell, there may or may not be room in that particular market for another competitor.
3) The point I was trying to illustrate is that when the CHF increased in value by about 20% against the Euro in January 2015, due to the SNB removing the peg, the importers did not necessarily reduce their CHF prices by 20%. Rather, they kept (most of) the increased margin for themselves, making retail prices even that much higher than surrounding countries.
4) This has also created grey-market opportunities for independent Swiss importers but there can be issues regarding the electrical plug (Germany has different plug than Switzerland), warranty, etc.
- Many, many Swiss have private post boxes in Germany to pick up goods they order from German companies online. This may have as much to do with lack of availability of something in Switzerland as with possibly lower German prices. There is a greater variety of products in Germany, a country with 10 times the population.
5) As I understand it, company-owned distributors in Germany will often cut off supplies to their German customers when they discover that the products are going to Switzerland.
6) In August, when it was hot, any shop with fans, airconditioners in stock could have made good money and possibly sold everything in stock. There are occasionally these kinds of tactical opportunities, but nothing that someone should count on.
7) Switzerland is a "comfort" market and less DIY than many other W. European countries. If installation is required for a product, Swiss often don't want to do it themselves and are willing to pay for it. Also, since Switzerland is a country of renters, 60% rent, the renter simply has the landlord/ property management company handle the purchase and installation. There can be opportunities for companies selling and installing products, imho.
8) To study the various electronic markets, suggest you look at Ricardo Shops:
http://www.ricardoshops.ch/de/elektr...omputer/c/1666
Reply With Quote
  #7  
Old 30.10.2015, 16:27
Newbie
 
Join Date: Oct 2015
Location: St Gallen
Posts: 5
Groaned at 0 Times in 0 Posts
Thanked 0 Times in 0 Posts
deluxion has no particular reputation at present
Re: Ecommerce

Hi


Thank you for the clarification and the link. As my German is not great, I was unable to find a section on Ricardo where I can see the top selling items in Electronics. I know ebay does this, but not sure about Ricardo. Are you aware of such a function in Ricardo?


Thanks
Reply With Quote
  #8  
Old 30.10.2015, 16:37
Forum Veteran
 
Join Date: Dec 2012
Location: Aargau
Posts: 1,560
Groaned at 12 Times in 11 Posts
Thanked 1,810 Times in 881 Posts
Mullhollander has a reputation beyond reputeMullhollander has a reputation beyond reputeMullhollander has a reputation beyond reputeMullhollander has a reputation beyond repute
Re: Ecommerce

A little trick. Copy the url into Google Translate and it will translate the page from German to English (or Swahili, if preferred):

https://translate.google.de/translat...Pg3&edit-text=
Reply With Quote
  #9  
Old 30.10.2015, 16:40
Newbie
 
Join Date: Oct 2015
Location: St Gallen
Posts: 5
Groaned at 0 Times in 0 Posts
Thanked 0 Times in 0 Posts
deluxion has no particular reputation at present
Re: Ecommerce

Excellent. thank you very much
Reply With Quote
  #10  
Old 30.10.2015, 16:45
Treverus's Avatar
Forum Legend
 
Join Date: Dec 2007
Location: SZ
Posts: 9,275
Groaned at 215 Times in 178 Posts
Thanked 16,492 Times in 6,021 Posts
Treverus has a reputation beyond reputeTreverus has a reputation beyond reputeTreverus has a reputation beyond reputeTreverus has a reputation beyond reputeTreverus has a reputation beyond reputeTreverus has a reputation beyond repute
Re: Ecommerce

Quote:
View Post
This works until the parent company realizes that the Swiss retailer is sourcing in Germany from its company-owned sales organization and then cuts off the supply.
Which is btw illegal according to Swiss law (BMW was once fined some 150 M CHF if I remember correctly...). Problem is that most small grey importing companies don't have the time and resource to battle each MNC pulling this trick.
Reply With Quote
Reply




Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off


Similar Threads
Thread Thread Starter Forum Replies Last Post
Ecommerce Design / Development albadream Commercial 4 02.07.2013 00:02
Warehouse/Ecommerce Logistic Service in Germany bobo_97 Business & entrepreneur 1 02.04.2013 15:46
[Zurich] Looking for a job, ecommerce, marketing miami77 Jobs wanted 2 11.08.2009 13:52
Ecommerce Tips guybrush Business & entrepreneur 2 12.03.2007 08:21


All times are GMT +2. The time now is 23:24.


Powered by vBulletin® Version 3.8.4
Copyright ©2000 - 2016, Jelsoft Enterprises Ltd.
LinkBacks Enabled by vBSEO 3.1.0