I've fallen in love with this watch:



but realistically, I'm looking to buy this Longines:



I've always worn cheap watches and I think it's time to buy something decent from a horological perspective. At this price range, its the best watch/style that I've found. It is model L2.717.4.78.6 with a ETA/Valgranges movement.

Any recommendations in Zurich? Any shop with good prices in mind?
Strangely, for what I've seen, in the USA you can get this Swiss watch cheaper than here.

Luxury watches do not use batteries ;-)

I've gone minimalist, no watch or jewelry, I use my phone to tell the time etc. Plus I love it's ring tone

Me too!.. its also useful to adjust the time on my wrist watch.

I've had a Longines for over ten years now and it still holds up to scrutiny as a beautifully minimalist (uncomplicated by all the extraneous paraphernalia they insist on throwng into watches these days) and very accurate watch. I wasn't overly flush ten years ago, so it's a quartz watch. Hence, it's very thin and extremely accurate, varying by something like one second per annum.

I now also have an automatic Longines watch. Its accuracy is actually better than that claimed by its makers -- it gains about 60 seconds per month. Even certified automatic chronometers can gain a minute a month.

My conclusions:

1. I don't see Longines watches as a compromise in any way.
2. Self-winding watches are clever and all, and I've been very happy with my new Longines, but some can gain 5 seconds per day ... and that would get tiresome after a (short) while). I'd get lonely, turning up to meetings 5 minutes early just because I'd forgotten to resynchronise my watch after two months.

Go with the Longines and enjoy it. it's a beautifully made and timelessly styled watch. Just budget a minute every month to reset your watch.

I just got a new Longines this week! Mine was bought locally but I did find this website with a good selection of Longines and lots of other brands at great prices. www.watchonwatch.com

As I said, I didn't buy from the website so can't give a recommendation on their service, but in shopping around, I found they had some of the best prices.

Certain models do, it was Patek Phillipe who had a majour part in developing quartz watches. Patek Phillipe are considered to be the pinacle of luxury watches, by far.