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Old 23.01.2015, 17:57
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10 Years Back-Art: Cake Decorating Supplies

Hello Forum,

This year Back-Art cake decorating supplies celebrates ten years as an online business and our success is down to you: our valued customer. Many thanks for your loyalty and support.

Crumbs, myself and our international team love meeting fellow Forumers in our Zurich showroom and sharing tips and tricks to help make your celebration a success.

Do introduce yourself if you pop by the showroom; we'll always make time for a chat and a cuppa.

Below a little history on what we do, where we're from and how it works!

Cheers everyone.


--

A Brief History

We’ve come a long way since our modest beginnings in a home office. We now operate from a beautiful listed building with dedicated office and showroom space and have grown to become an international team.

10 years ago in Switzerland cupcakes were known as a type of muffin; food colouring was usually in thin liquid form; edible decorations on celebration cakes were often just a few icing flowers, gummi bears or Smarties.

Roll-out icing was only available in large buckets to professional confectioners and bakers. Cookie cutter shapes were limited and usually only found during the traditional baking season from October to December.

Enter back-art.ch

Back-Art set out to change this. We saw no reason why professional quality ingredients and cake decorating equipment could not be made readily available to private households or professionals in conveniently sized packaging.

Back-Art pioneered the introduction of home cake decorating in Switzerland. We wanted to enable customers to express their artistic and creative sides on a personal level.

2006 was the year of the Football World Cup in Germany. This significant year marked a considerable breakthrough in our brand awareness; the press caught wind of Back-Art and our football themed products were all the rage. They gave our customers a chance to show off their celebratory ideas and abilities.


- In Good Hands

As we grew, a professional solution to our warehousing and logistic needs was required.

Our partners Drahtzug provide employment, training and support to over 300 people with psychiatric illnesses who would otherwise find employment in a traditional commercial organisation challenging.

In a professionally mentored environment, the team ensure deliveries are inspected upon arrival then correctly stored, packaged and dispatched via Swiss Post in time for your special occasion.

Consistency in processing orders regardless of vacations or unforeseen circumstances is a real blessing!

The streamlined procedures at Drahtzug allow us to serve our customers quickly and efficiently and we are very pleased to have such a capable and flexible partner at our side in our continuous growth.





Zurich Showroom

The opening of our first store in 2013 - our Zurich showroom - was a milestone and we have been overwhelmed with the positive feedback from customers who care for personal service and advice, be it online or face-to-face.

Although only stocking a selection of our online range, many customers enjoy the old fashioned approach to shopping and appreciate the hands on experience of coming to our showroom.


2015 – Ten years later…

We are proud to have sustained a considerable and loyal customer base from the earliest days: from home-baking novices, professional cake decorators and workshop organisers to trade schools, renowned hotels, restaurants, bakeries and celebrity chefs.

Send us a message anytime. We love to hear of your reasons for baking and are happy to share tips and tricks to ensure your project is a success!

Thank you all for your loyalty and support. We’re here to help and look forward to serving you either online or in-store soon.

Happy 2015 from everyone at Back-Art.
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Old 30.01.2015, 18:09
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Re: 10 Years Back-Art: Cake Decorating Supplies



In Annabelle magazine this month, Nadja Zimmermann has a competition to win one of three CHF100.- vouchers for our online store or Zurich showroom. To enter, simply submit a cake idea you'd like to create and you could be in with a chance. Don't worry about your Swiss language skills, it's open to everyone, although the article is in German.

Good Luck!
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