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  #21  
Old 14.02.2015, 15:29
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Re: Handmade 100% washed Linen bedding

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"Naughty" is a fine name for a short-life product but your product deserves more respect.

Words like "seemliness," "nobleness," "majesty," "cachet," "splendor" or "high merit" linen might describe your product more aptly.
Lenin's Linen: Revolutionary fabrics put your reds on the bed!
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  #22  
Old 14.02.2015, 16:09
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Re: Handmade 100% washed Linen bedding

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"Naughty" is a fine name for a short-life product but your product deserves more respect.

Words like "seemliness," "nobleness," "majesty," "cachet," "splendor" or "high merit" linen might describe your product more aptly.

I disagree. If I saw those words in a bed sheet advert I'd assume the sheets were nylon from some dubious Dein Deal advert.
(and they may even have a leopard print on them).

I think the advert and wording are great.

It may me think of naughty as in indulgent.

I guess it depends on which side of the pond you come from or indeed from other places.

Here are some Majesty Bed sheets to prove my point.
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  #23  
Old 14.02.2015, 16:44
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Re: Handmade 100% washed Linen bedding

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I disagree. If I saw those words in a bed sheet advert I'd assume the sheets were nylon from some dubious Dein Deal advert.
(and they may even have a leopard print on them).

I think the advert and wording are great.

It may me think of naughty as in indulgent.

I guess it depends on which side of the pond you come from or indeed from other places.

Here are some Majesty Bed sheets to prove my point.
Tom's got a point. I learnt very early on to avoid establishments with names like "Embassy" and "Club Royale"

The fancier the name, the tackier the product.
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  #24  
Old 14.02.2015, 16:57
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Re: Handmade 100% washed Linen bedding

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Tom's got a point. I learnt very early on to avoid establishments with names like "Embassy" and "Club Royale"

The fancier the name, the tackier the product.
I agree with those names also not giving off the luxury vibe. But I don't think Naughty is appropriate either for high quality luxury linens, if that is the positioning she wants to take.

It sounds cheap or grungy/alternative. Remember the name will not always be paired with the pictures.
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  #25  
Old 14.02.2015, 19:21
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Re: Handmade 100% washed Linen bedding

Also another comment about the price. Is it possible to offer 50% off on the first order? That would make people like me order once. And if the difference is really worth it, then i will gladly buy at full price.

Just a suggestion to open the market to us cheapskates
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  #26  
Old 15.02.2015, 12:00
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Re: Handmade 100% washed Linen bedding

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I'm glad you got comments about the name. The name is just wrong for your target market. It gives an impression that I doubt you are looking to communicate. It's wrong for the target group and the product.

Also, "custom sizes". You already have a tough sell trying to get people to understand why they should get linen rather than cotton. Don't confuse them with custom sizes. Just sell all the standard sizes and they say "if you don't find the size you need we will customize them for you".

Your photos. Ok.... The issue with linen sheets is that you have to iron the crap out of them or they look mess (or lived in if you prefer).

Sure the "worn in" look is fine. But your very first picture (as artistic and pretty as it is) with all the extra folds of fabric on the floor just add to the impression that linen sheets are messy and too much of a maintenance hassle.

I'm not sure your target market is looking for grunge style bedding, especially not at premium price. Although I do notice that people pay a lot of money for jeans with holes in them.
As for the sizing - that's a good point, will do just that!

As for the "worn" look - you are speaking about completely different product, normal 100% linen sheets are real hustle to handle - ironing, hard of the skin, stiff - I'm not fan at all, I don't like the look or feel.

In my case we are speaking about contemporary linen - products are made from washed 100% linen - which means it's much softer and pleasant for your skin, absorbs better, and you never need to iron or tumble dry - just wash, hang and let it dry naturally - it will have this natural wrinkly look which is characteristic and the "charm" of modern linen.
So it's just completely different direction and matter of taste
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  #27  
Old 15.02.2015, 12:11
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Re: Handmade 100% washed Linen bedding

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As for the sizing - that's a good point, will do just that!

As for the "worn" look - you are speaking about completely different product, normal 100% linen sheets are real hustle to handle - ironing, hard of the skin, stiff - I'm not fan at all, I don't like the look or feel.

In my case we are speaking about contemporary linen - products are made from washed 100% linen - which means it's much softer and pleasant for your skin, absorbs better, and you never need to iron or tumble dry - just wash, hang and let it dry naturally - it will have this natural wrinkly look which is characteristic and the "charm" of modern linen.
So it's just completely different direction and matter of taste
I understand that warn look is part of the charm. But it can look very messy as it does in the very first picture.

Since the fabric is already as you say "crinkly" having a picture where the bedding is crinkly and there are even more crinkles at the bottom (with all that extra fabric) doesn't look particularly polished.

If you are targeting the high end market, there has to be a balance between the "worn look", keeping the house looking good and something that looks like a nightmare to keep tidy.

But I'm sure you know your market better than me. You should try to get feedback from your clients that have already bought these linens. What do they like, not like, how do they see your branding, etc.

Good luck!
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  #28  
Old 15.02.2015, 13:06
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Re: Handmade 100% washed Linen bedding

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I understand that warn look is part of the charm. But it can look very messy as it does in the very first picture.

Since the fabric is already as you say "crinkly" having a picture where the bedding is crinkly and there are even more crinkles at the bottom (with all that extra fabric) doesn't look particularly polished.

If you are targeting the high end market, there has to be a balance between the "worn look", keeping the house looking good and something that looks like a nightmare to keep tidy.

But I'm sure you know your market better than me. You should try to get feedback from your clients that have already bought these linens. What do they like, not like, how do they see your branding, etc.

Good luck!
In fact getting positive feedback from my clients is the main reason I'm thinking if I should give these linens a try in a wider market
But since I mostly work with modern and urban "chic" interiors, you are right and it might be not for everyone, but as you can see in the pictures there is even more "classy" looks. However the fact you got impression that it's hard to keep tidy looks when in real it's the exact opposite, made me think, I will definitely keep that mind for my future visuals, thanks a lot!
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  #29  
Old 15.02.2015, 13:44
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Re: Handmade 100% washed Linen bedding

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In fact getting positive feedback from my clients is the main reason I'm thinking if I should give these linens a try in a wider market
But since I mostly work with modern and urban "chic" interiors, you are right and it might be not for everyone, but as you can see in the pictures there is even more "classy" looks. However the fact you got impression that it's hard to keep tidy looks when in real it's the exact opposite, made me think, I will definitely keep that mind for my future visuals, thanks a lot!

And really, it's only the first picture. All the extra fabric bunched up on the floor is making my OCD crazy! LOL It just seems "too much".

I'm will to concede it's "just me". You can of course ignore!

Good luck.
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  #30  
Old 15.02.2015, 14:03
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Re: Handmade 100% washed Linen bedding

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I'm will to concede it's "just me". You can of course ignore!
Please, don't ignore miniMia - her feedback is very valuable.

Marketing 101: It doesn't matter one iota what the seller intends to convey - all that matters is the impression the potential customer takes away.

I'd suggest following through on researching impressions to your product photos.


Similarly, you need to seriously test the 'Naughty' term. As you can see, varied responses, either end of the spectrum will affect your brand. The question is, will that effect be positive or negative?
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  #31  
Old 12.03.2015, 22:24
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Re: Handmade 100% washed Linen bedding

Hey guys,

Thanks once again for all your suggestions, I considered them all and improved some bits
As for quick update of Naughty Linen progress - I'm showing some limited edition embroidered cushions at Grafik 15 exposition in Zurich March 13-15 at Maag Halle - come, see and touch for the quality check if you are around

As well I have meeting with einzigart (coolest concept store in Zurich) buyer soon and Jelmoli buyer mid April - so let's have a look how things goes, hope from Autumn 2015 you can buy my linen in Jelmoli next to RL! )

As a thank you I would like to offer 20% discount for my products if some of you are interested, it was an interesting conversation
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  #32  
Old 27.04.2015, 13:04
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Re: Handmade 100% washed Linen bedding

Thank you for those who ordered.
If someone needs more information just PM me

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  #33  
Old 02.05.2015, 16:10
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Re: Handmade 100% washed Linen bedding

Received my order few days ago - must say it feels and looks even better than expected! I'll keep you in mind when time for Christmas shopping comes around.
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  #34  
Old 02.05.2015, 18:08
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Re: Handmade 100% washed Linen bedding

I love washed linen! I love linen in general. Your idea is great and I believe that this is something people want to buy.
You could also try to show your products here: http://www.designgut.ch?
(To compare, here is another seller's homepage: http://www.leinenstube.net/leinenbettwäsche-1/)
If your linen comes from within Europe (Estonia, Latvia, Lithuania e.g.) that would be something to mention too.


Linen Love!
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