Few months ago I subscribed to the TagesAnzeiger. The daily newspaper is okay (informative, quite heavy to read but high quality, although I still have to get used to the looong articles), but the weekly Saturday magazine "DAS MAGAZIN" - ai ai ai!
Instead of any cheerful stories, there are exclusively heavy and tough articles. So virtually no articles/reports about the good things in life, the things to enjoy, to go to, to experience, etc. Which means that in the weekend, there's nothing to read about lifestyle, travel, cooking, outdoors/sports etc etc.
For as long as I can remember the cover is dark (mostly black), and the subjects are always heavy and tough to digest:
- Story about Christoph Blocher, anti-immigrant right-wing politician
- Story about a guy who almost died when he had most of his body tattood in Samoa?
- etc etc
So...I wrote a note to the editors of Das Magazin to get it of my chest. Surprisingly I got a response..of which I will paste here some bits:
It's so good to read..I just have to share it here
| || |
| || |
| || |
"Thank you for your kind letter: You are right. What you say in your letter are basically my very own words, every Monday at the weekly editorial-conference."
"However, it is not easy to make changes in Switzerland. Especially within a Magazine like Das Magazin. Founded thirty years ago we never were under pressure to make money, so the attitude was always Lets-look-as-anti-commercial-as-possible. Now things have changed and I am trying to to my best to make us a little bit less grim looking and friendlier."
"No excuses but an explanation: The Swiss are, as you might have noticed, a very austere people, very "zwinglianisch", if you understand what I mean. Suspicious towards everything that looks commercial. The word Lifestyle itself is in German almost a curse. "
| || || |
I was suprised not to receive any newspaper last Saturday - thought that I was put on a black list haha. But that appeared to be a mistake from the post coincidentally.
Anyway...what are your experiences with Swiss newspapers - anybody know a good alternative for the weekends? I lived in the UK and really liked the Saturday&Sunday editions of Times with all its sections!
Maybe here in Switzerland the Sonntagszeitung is a good alternative?
Look forward to hear your reactions and views!