I had this done in the UK last year. It was fine. Not great, but fine. It didn't last 4-5 months as much of the promotional stuff suggests. Mine lasted maybe 2 months, which at a bit over £200 I thought was eye-wateringly expensive. Would I do it again? Well, absolutely categorically not at full price, but Groupon often has special offers from hairdressers for Brazilian keratin treatment, and with a two-thirds discount I would do it again. Next time I go to London, of course. Aware that this is not much of a help to someone who wants their hair done NOW if not sooner...

So, at the end of October 2011, I had some form of hair straightening (see earlier posts) which by all accounts was nothing to do with Brazilian Hair Straightening, despite being called "Brazilian technique".

This week I have been in the UK and consulted with Toni & Guy. They have reasoned that the treatment I had in October was actually some form of hair relaxation (which may explain the dryness). So on Monday I bit the bullet and went with the Toni & Guy product offered - Nano Keratin.

Monday..?! Why on earth did I choose a Monday! I was working in the UK for 10 days, I could have chosen a much better day. Thankfully and by some miracle, by Thursday my hair didn't look as bad as I thought it should have (aided by dry shampoo) however, it felt absolutely horrible and was rather lank. Definitely a look I wouldn't repeat if possible whilst being in the office. Having to do a presentation on Thursday evening really didn't help matters.

So this morning (Friday).... I leapt out of bed and washed my lank and greasy mop... twice... with the shampoo Toni & Guy provided (included in the treatment price - Label M Organic). When I washed it I was expecting silky smooth hair but it really felt as bad as it did after the last treatment - coarse and dry. However, I used a bit of conditioner (which apparently isn't normally required) and the texture started to improve. After applying a little bit of Thermo-protective product, I started to dry my hair.

Not since my teens have I used a brush when drying my hair, as previously it was quite curly. After the last treatment in October, I dried my hair just using the hair drier and my fingers and ended up with very voluminous, albeit straight-ish, hair.

This time was much, much different. I dried my hair in the same manner and was amazed that I could have actually left the building without using the irons at all. In fact, I did use the irons, but only to smooth down the few unruly strands. Using the irons took less than 5 mins - after the previous "straightening" I would estimate it took me 15-20 mins. Before any straightening (i.e. before October 2011), I would guess it would have taken me nearly 1 hour to straighten my hair.

I am truly amazed! Despite all the caveats that Toni & Guy mentioned when I had the treatment ("this is hair smoothing, not straightening") my mop is actually straighter and feels quite good. I realise it is early days but I am quite surprised. I really thought it would be a repetition of the last attempt.

I hope this helps and I'll keep you all posted!!

Any experience with tony&guy in zurich? They told me it is 400 CHF! That's a little too expensive for just a trial^^

Hi girls,

I am Brazilian and I did this treatment many times in Brazil, some with awesome results and some with not that good results.
So if you intent to do this hair straightening, you have to find someone really good that works with this for a while.

I found this Brazilian hairdresser here in Zurich (8004) and she is great! I did my hair straightening (progressiva, as we say in portuguese) one week ago and my hair looks really nice. Her name is Rosa and here are her details:

Kosmetikstudio/Forum Brasil
Langstrasse 21
8004 Zürich, ZH
Tel: (043) 243 86 87

Not sure if she speaks English though, but you can try.
Also the price is around 200 CHF, so not that bad.

I had it done here in Lausanne a few mths go and to be totally honest, thought it was wate of money and time as it didn't work like it was meant to and I still had to use my hair straightener

That sounds great! How long did the treatment take?

I'd like to know about Toni and Guy Zurich too - anyone else had it done there? I know it'll cost me, but I don't mind if it's done WELL. Any good, bad.. or horror stories? Thanks a lot

If you read earlier in the thread I posted about my experience with Toni & Guy - all good!