| Quote: | |  | |
| Actually, to be absolutely correct, it is To whom it may concern.  | |
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So pedantic

We've been living too long in Switzerland?
This fellow wouldn't agree with us "to whom it" users...
http://lancehaun.com/dont-ever-write...t-may-concern/
This one sounds like good advice...
Bottom line
Personalization is an absolute necessity (and bare minimum) if your job is communicating with media professionals. If you’re in a job hunt, it is also a smart idea to not fake the personalization. You either have to do it for real or you don’t do it at all. Just don’t leave that “To Whom It May Concern” red flag up there.
Where are you on this? Do you personalize when you send correspondence or cover letters? How about PR pros?