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Old 25.09.2015, 10:57
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Creative Student Jobs

Hey everyone!

Let me give you all the background: We created an online platform there creative students show their work and get hired by innovative companies in Switzerland. The concept is that creative students can upload their work and we can automatically match their skills with opportunities. We opened the student side a couple of weeks ago have received a great response

The problem: We would like to reach out to the university student community and tell them about the offering...how can we go about it on a shoestring budget? Any students out there willing to help spread the word give us a shout out, any professors interested, lets talk, any university employee, let's connect!
Any ideas are be welcome

Last edited by mirfield; 25.09.2015 at 14:56. Reason: Advertising element removed
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Old 25.09.2015, 11:11
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Re: Creative Student Jobs

Subways calls their employees "sandwich artists". Creative enough?
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Old 25.09.2015, 11:19
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Re: Creative Student Jobs

If they can put the money where "their" mouth is! Its easier to get jobs when you have a portfolio to validate your skills, that's what we provide...so the sandwich artists can showcase their skills, not just a CV.
You seem to be a creative problem solver, maybe a serious suggestion might help us out..you can do it!
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Old 25.09.2015, 11:33
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Re: Creative Student Jobs

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You seem to be a creative problem solver, maybe a serious suggestion might help us out..you can do it!
Sure, since you are asking so nicely: You are putting the cart in front of the horse... you seem to center your attention around the students, not the potential employers. I do not know how to bring this to you nicely, but students usually get the lowest end supporting jobs there are. Employers will not spend the time or effort to shop for the right one - they put up an ad and expect the students to come to them instead.

Or let's rephrase that: Who is your customer? In most job systems are the employers the paying customer and the candidates honestly just a resource... and the few companies who tried to turn this around and started charging candidates "to give them access to all the hidden 100k plus jobs" are in my eyes nothing but a fraud.

You got a good idea and the technology to execute it, but I don't think you have a business model. (That's not just a term for "making money" but essentially for "making it work".)
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Old 25.09.2015, 11:54
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Re: Creative Student Jobs

That`s a great question! I am glad u are engaged!
Well, a marketplace has two sides, a demand one that is furnished by employers(aka Customers-get charged for matching) and the supply side, that has to be filled in by students (aka users-free) in my case. So at the moment, i am more focused on the supply side as I already have potential companies interested in presenting their offerings. I am in early stage discussion with Swiss universities as potential partners as well; i guess the business model is being validated as we move and forge partnerships and make the technology work for all parties engaged; the students the employers and the universities

The exploitation that you talk about is rampant and that is exactly why i created the platform; i recently finished my masters from FHNW Basel and experienced the pain points myself. To cut the long story short, Ive spent more than 10 years in the creative industry and have felt the problems you speak of from both sides..solution: SOLVE A PROBLEM THAT EXISTS and find the product-market fit..brings us back to the question of engaging more students and bridging the gap between opportunities and skills by getting them to come onboard directly to make it possible for them to see the oppertunities.....ideas welcome
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Old 25.09.2015, 13:03
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Re: Creative Student Jobs

Welcome to the real life then. Honestly: It's not a problem, but the way life works in general - a market place is hardly ever balanced but the one who has the money or power calls the shots. Your personal need for a job is bigger than the pain at an employer if your job is not filled - the bigger the employer the more so. That's why they make you jump through all the hoops. Expecting that employers will change their attitude and go on a website to shop for talent... well, sorry to say so, but that's rather naive. Corporate HR people don't work this way. They are pretty binary and trained to sort and filter incoming applications. They do not hunt for the best candidate proactively.

Headhunters are the same: They do not exist for entry level jobs and the ones who claim they are usually either did not understand their job or are window dressing their roles talking to naive graduates - head hunting just happens for senior positions where the power is the exact opposite: companies are willing to pay and hunt for the best candidate when it comes to leadership functions. Not for the intern.

Again, there is nothing wrong building a site where graduates can show off their portfolios nicely. But expecting that the job comes to you instead of you working hard to get the job... well, that's not going to happen, end of.
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Old 25.09.2015, 13:26
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Re: Creative Student Jobs

Thanks for your point of view, I find diversity of opinions really healthy for creating a great product In the end it has to work for the Students and help them get inducted, as seamlessly as possible, into the real world without the painful experiences you are describing.Cheers
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Old 25.09.2015, 14:14
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Re: Creative Student Jobs

I wish you good luck! I have the feeling you might need it.
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Old 25.09.2015, 14:32
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Re: Creative Student Jobs

OP sounds to me like he/she wants to start just another Manpower or Randstad, or a parallel system to the apprenticeship already existing here. Are you a cheap employer trying to sidestep employment responsibilities?
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Old 25.09.2015, 14:42
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Re: Creative Student Jobs

You need to read this one. It's all illustrated, so even ok for creative people I guess

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Old 25.09.2015, 14:46
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Re: Creative Student Jobs

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Sure, since you are asking so nicely: You are putting the cart in front of the horse... you seem to center your attention around the students, not the potential employers. I do not know how to bring this to you nicely, but students usually get the lowest end supporting jobs there are. Employers will not spend the time or effort to shop for the right one - they put up an ad and expect the students to come to them instead.

Or let's rephrase that: Who is your customer? In most job systems are the employers the paying customer and the candidates honestly just a resource... and the few companies who tried to turn this around and started charging candidates "to give them access to all the hidden 100k plus jobs" are in my eyes nothing but a fraud.

You got a good idea and the technology to execute it, but I don't think you have a business model. (That's not just a term for "making money" but essentially for "making it work".)



In general I think you're giving great advice (ie painful truths) to the OP.

You're (very probably, at least in the majority of cases involving large companies and university graduates) wrong about companies not proactively seeking out the best candidates though.

This might be a recent trend however. Of course I can't prove this, however I do consulting work with two start-up clients who are both paid significant sums of money to do something very similar to what the OP is describing. Again, this is just hearsay (albeit from a friend for whom this is his day-job), however apparently the better banks, tech companies and consulting firms pay over CHF 10k/graduate they hire, in order to proactively find the best ones.

OP - you're late to market, but it's still a good idea.
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Old 25.09.2015, 14:53
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Re: Creative Student Jobs

Start-ups are different. If you hire your first three guys do you have to make it count, so you will really really put some effort into it. But big companies?

They always CLAIM that they care, that their employees are their biggest asset, go to university roadshows and what not... but honestly: Try to apply at anyone and it does not matter if you pick a bank or a telecom... or anyone with a four digit work force - you cannot just apply to an ad with a well formatted CV anymore... they make you wast two hours of your time to go through some terrible HR system to fill in all the info you already put into your CV. Guess why? Because you are so important as a person that they don't even want to make the lowest end employee waste ten seconds on your CV without an automated filtering first.

There is a difference between their PR and the real life.
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Old 25.09.2015, 15:06
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Re: Creative Student Jobs

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Start-ups are different. If you hire your first three guys do you have to make it count, so you will really really put some effort into it. But big companies?

They always CLAIM that they care, that their employees are their biggest asset, go to university roadshows and what not... but honestly: Try to apply at anyone and it does not matter if you pick a bank or a telecom... or anyone with a four digit work force - you cannot just apply to an ad with a well formatted CV anymore... they make you wast two hours of your time to go through some terrible HR system to fill in all the info you already put into your CV. Guess why? Because you are so important as a person that they don't even want to make the lowest end employee waste ten seconds on your CV without an automated filtering first.

There is a difference between their PR and the real life.
I'm in full agreement with you. If you're applying for a job then bigco makes you jump through hoops in the hope of weeding the pile of CVs down to just a few which HR then has to look at.

It reminds me of the 'urban myth' of some employers just throwing away 50% of resumes straight away, because 'we only want to hire lucky people'.


I was sceptical that companies would pay (and I'm talking > CHF200.- / profile view) for access to selected students at first as well. I'm still not sure that it makes sense.

Nonetheless, there are already several large companies in Switzerland who have realised (or fooled themselves into believing) that the 'traditional approach' will only work for the 90-95% of students who are middle-management material or lower. They believe that by gaining access to the best students before graduation, they can 'woo' them and convince them to join their company. If you consider that the very best students normally receive multiple offers and could someday make a massive difference to the success of a company, it does make sense on some level.

Whether this works or even if great students make great employees doesn't appear to be something that companies are bothering themselves with too much.
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Old 25.09.2015, 15:08
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Re: Creative Student Jobs

I'm confused. Is this part-time work for students? Or jobs for students once they've qualified? Or way an art student can sell their work as a side line? Or what?

Or is it just a quest to build a database of so-called creatives in order to monetise that information?
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