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  #21  
Old 23.11.2014, 11:56
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Re: We are opening a restaurant in Zurich! Any suggestions on our menu and entertainm

Location is very important too, unless you are going for serious gastronomic accolades, in which case people make the effort to visit.

Otherwise good luck with it. this thread has made me hungry.
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Old 23.11.2014, 12:24
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Re: We are opening a restaurant in Zurich! Any suggestions on our menu and entertainm

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BBQ place it is all about the rub, the smokers, and the sauce!!!
Indeed, unless you aren't from the US.

Left a pork roast outside in the smoker over night, now it's shredded and finishing off in the oven with the reduced drippings from the water pan (mainly beer and spices).

Tom
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Old 23.11.2014, 12:55
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Re: We are opening a restaurant in Zurich! Any suggestions on our menu and entertainm

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Indeed, unless you aren't from the US.

Left a pork roast outside in the smoker over night, now it's shredded and finishing off in the oven with the reduced drippings from the water pan (mainly beer and spices).

Tom

After all this talk about BBq I went and got it for dinner tonight....SO good.



I Agree with staying away from Groupon. I used them and They will sell you left and right that the people will spend more than what it is worth etc. They DO NOT . Steer clear from them and anything like them. I nearly destroyed me in the first few weeks. Make your own deals like 50% wine bottle wednesdays, and things like that.
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Old 23.11.2014, 12:57
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Re: We are opening a restaurant in Zurich! Any suggestions on our menu and entertainm

Totally agree with everything from Anthony 1406


Q. What's your catchment area/Clients?


Go into the local Gemeinde Web page, and look up all the local Vereins. Send them all a welcome letter with an initial free bier or mineral. Your Drinks Rep will back you up with a couple of free bier tanks (20 ltr) to cover the cost/loss.


As a fellow caterer who's just started a new venture.. I WISH YOU ALL THE VERY BEST LUCK for your future.


AND!!!!! make sure you take a day of every week, don't burn out.


'av a nice sunday y'all


GREG
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Old 23.11.2014, 13:12
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Re: We are opening a restaurant in Zurich! Any suggestions on our menu and entertainm

My favorite restaurant, practically the only one I go to anymore, has a small (but exquisite) menu that changes every month or so. Each menu has a theme, with a few additional dishes for those who might not like the current theme. For instance, these last few weeks were dedicated to truffle dishes. ( )

Because of the changing menu I go frequently, more often than if the menu remained static. There is always something new to discover - which is one of the restaurant's main attractions. (That, and the fact that the chef is outstanding.)

This may be location dependent, I don't know if in the city you would want or need to focus so much on repeat customers, or not...
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Old 23.11.2014, 13:50
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Re: We are opening a restaurant in Zurich! Any suggestions on our menu and entertainm

1. Listen to people who are experienced in the field like Anthony. As your restaurant will be located in the city there might be a few differences; probably there is some kind of assosiation around the place where you can gather important information.

2. Know your area: Walk around and go to existing restaurants in the area. That could give some input on what is already offered, what they do wrong or right etc.

3. Start with a smaller card/menu and stuff you are comfortable with. Focus on quality first. Be flexible in the beginning, try things if it doesn't cost a fortune.
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Old 23.11.2014, 14:20
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Re: We are opening a restaurant in Zurich! Any suggestions on our menu and entertainm

I'm about to open a new place, a bar with finger food and light snacks so I'll give you my tips. You must have a speciality, a USP that you can become well known for. Make a signature dish or 2 for a good price and new items on the menu every week, even if it's just a different wine, or "wine of the week". Concentrate on quality and don't try to be something for everyone.

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http://www.englishforum.ch/food-drin...rtainment.html

Why two threads?

And why ask such questions if you're really opening a restaurant? This kind of thing has to be in your business plan.

My tip - don't eat yellow snow. And don't rely on expats.
Exactly.

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To attract customers from Monday to Friday perhaps advertise a special offer with Groupon? We have bought a few meal vouchers on Groupon in the past and have found a few great restaurants which we did not know of or would not normally have gone to. We have been back to some a few times so this form of marketing can work!

Good luck! 👍
DO NOT use groupon, they can be good sometimes for the customer but as marketing, they are a sign of desperation. Groupon will tell you that they will attract new and regular customers. They don't.They attract people who want freebies who will rarely come back again (I say rarely as of course some will do if your restaurant is good).

Drinks suppliers will be falling over themselves to offer you big discounts and free stock (and even cash, over four figures up front) if you agree to buy only drinks from them. Be very careful with this, much better to have the freedom to buy what you want from who you want.

Finally, good luck and be sure to post the address once you're open.
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  #28  
Old 23.11.2014, 15:37
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Re: We are opening a restaurant in Zurich! Any suggestions on our menu and entertainm

And hire good staff!!
Really, I once went to an expensive restaurant in my home country, great atmosphere, great music, great food. They hype of the city.
Everything was great but the incompetent waiter. That ruined it for me.
I didn't leave a tip and talked to the Manager who was quite embarassed. I am a very easy going but rudeness is something that drives me crazy and I will react.

Follow your employees around and see how they deal with costumers.
This is the last thing you want, people to avoid your place because of the bad staff!

Go to the tables from time to time and ask if everything is OK, if they need more drinks or bread or whatever you see they would be in need of. Just ask.
The waiters could be busy with other stuffs and you don't want to keep your customers waiting.
When I go to Italy (not my home country but my father in law's) , the owner of the place comes to us , jokes with us, smiles all the time, asks us questions about ourselves, where do we live and stuffs like this. And we like going to restaurants in Italy, all the owners or the ones in charge of the place that day, comes to us. That is always a big plus for me! This is why I go back- good Food, good Price and nice Boss.

I know that here is a bit difficult to break the ice, and maybe they will say ''oh , why do you bother me, can't you see I am eating'' or some are not so friendly and open to talk back to you or smile back but go there with a big smile on your face and talk to them.
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  #29  
Old 23.11.2014, 15:51
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Re: We are opening a restaurant in Zurich! Any suggestions on our menu and entertainm

Not much mentioned about entertainment, thus far, so I'll suggest belly dancers.
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  #30  
Old 23.11.2014, 15:55
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Re: We are opening a restaurant in Zurich! Any suggestions on our menu and entertainm

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Not much mentioned about entertainment, thus far, so I'll suggest belly dancers.
Are you going there to eat or...? I would suggest a live band, someone that has nice songs, not loud music that would disturb my tinnitus ears.If it is a new band that is just getting started, you don't have to pay a fortune. You have entertainment, and they have a job.
But yeah you can have belly dancers once in a while, as a special gig...
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  #31  
Old 23.11.2014, 16:18
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Re: We are opening a restaurant in Zurich! Any suggestions on our menu and entertainm

Also you have to decide who your market are going to be.

If you are having a hip sort of place with a younger clientele and have loud music make sure that the music is not too loud- nothing more annoying that that.

Try and get a local paper to feature your opening and invite them for a meal - the publicity will be worth it!

Good Luck
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  #32  
Old 23.11.2014, 17:14
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Re: We are opening a restaurant in Zurich! Any suggestions on our menu and entertainm

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We have found the place but need idea's on how to attract weekday customers. Weekends are normally busy and we have a good business plan set in place. But we are wondering how to attract customers Mondays to Thursdays?

We are looking for regular English customers which is why we are writing on here for ideas.
I can't offer advice for attracting a dinnertime crowd, but you can make decent money on a lunch service. Two things that are paramount to making a lunch service work, in my opinion:

1. Develop a menu that you can consistently get out in under an hour. Most people want to spend max 1 hour at lunch during the week. I would offer a choice of 2 starters, 2-3 mains, and one dessert, and change your menu depending on what's available. Make the starters cold/pre-plated or soup, the main something that can be cooked in 10-15 minutes, and a dessert that the waiters can plate themselves.

2. Pick a price-point for a full meal, with drink. For a full-service restaurant around here, CHF22-23 per head is about the maximum the market will bear. That means you can offer a CHF18- three-course lunch menu, with 4-5 for a drink. Work backwards from your price point to find offerings that are profitable.

In terms of attracting English customers, be sure to offer English menus. Given how little it costs to have a menu translated, you should offer them in every language that you're likely to find -- certainly English, French, German and Italian, but also things like Russian and Chinese, if you think you might get these customers passing by. The don't all have to be neatly bound -- you can offer laminated slide-ins alongside your normal menu.

Also, give some thought to your menu design. I can't believe the poor quality of most menus here -- an attractive menu is a cheap way to really make your restaurant seem more up-scale.

Finally, don't be scared to copy successful formats that have worked elsewhere. Bodeans in London is a great example of a BBQ format that's been exported, and it attracts locals and tourists alike. http://www.bodeansbbq.com/site/
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  #33  
Old 23.11.2014, 18:07
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Re: We are opening a restaurant in Zurich! Any suggestions on our menu and entertainm

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Hi all expats!!

We are opening a restaurant in Zurich shortly!

Just fancied a brain storm on what you the customer would like.

We are interested in finding out what sort dishes you would expect to see and fair prices. Also entertainment etc etc???

Many thanks.
I was going to suggest you some koftas, but since you'd like English customers...
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  #34  
Old 23.11.2014, 19:24
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Re: We are opening a restaurant in Zurich! Any suggestions on our menu and entertainm

I wanna know where Meloncollie's restaurant is!
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Old 23.11.2014, 19:26
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Re: We are opening a restaurant in Zurich! Any suggestions on our menu and entertainm

You can't please everyone. Decide what you are best at and what type of crowd you want to attract, then focus on that.

My #1 wish of all restaurants is the following:

Have wait staff offer drinks as soon as they seat the guests. As in "Can I bring you an aperitif to drink while you read the menu? We have an XYZ sparkling wine, a very light XYZ white wine, or perhaps a gin and tonic?"

I will choose and order a bottle of wine once I know what I'm eating. But I like a drink or two before I order food.

BTW - just my opinion, but I hate going to restaurants with buffets. It just kills the kind of atmosphere I enjoy and the food isn't usually very good either. So maybe you're not going for my type of crowd anyway.
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Old 23.11.2014, 19:45
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Re: We are opening a restaurant in Zurich! Any suggestions on our menu and entertainm

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I wanna know where Meloncollie's restaurant is!
I have a feeling it's not in CH.
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Old 23.11.2014, 20:07
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Re: We are opening a restaurant in Zurich! Any suggestions on our menu and entertainm

Expat crowd in Winterthur?

Do you know anyone in the Winterthur group of the Hash House Harriers?

Or even get in touch with these guys: http://www.meetup.com/expat-125/

But like has been reiterated before - dont rely on expats to bring in the business - its the long term residents that keep your business going.
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  #38  
Old 23.11.2014, 21:01
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Re: We are opening a restaurant in Zurich! Any suggestions on our menu and entertainm

Max out all the things that don't cost much:
- have a cheap homepage somewhere (nothing fancy, just the basics - but don't forget to get a "story" across: what is special, what boxes do you tick, what can the customer expect, where does the stuff come from)
- make sure it loads fast and has the usual SEO stuff (like a sitemap.xml etc.pp) - this way, google et.al. will list it further up in the search results. also, updating it often will also improve the ranking (I hate homepages that never change in years)
- have the business listed in zuri.net (basic listing is free)
- have a twitter account (is that free for businesses?)
- don't know about Facebook (is that also free for businesses?)
- have it listed in various other restaurant-guides etc.

If you want to provide the food as take-out, too, you could consider signing up with these people:
https://www.mosi.ch/de/About/AddRestaurant


Things that might make sense (or not):
- bake your own bread (with variations like garlic bread etc - should go well with the BBQ thing)
- take part in the various "it's this time of the year again" themes, but add your own twist (if it makes sense). these are (from the top of my head, list may not be complete)
- pumpin in autumn
- game in autumn
- Metzgete (apparently no equivalent word in the UK), also in autumn
- bear's garlic in spring
- lamb around Easter
- fondue, raclette during the cold days

The blandness of the food in CH is an often touched subject in this forum (it's almost a meme <G>). You will most likely have to go with the flow here - but be sure to have spices, chutneys, spreads, dips, sauces etc. at the table for those who prefer their food not to be bland.
Adding to that, maybe try to reduce the amount of salt you put into your food, too - and write about that on the menu. Of course, you will then also need salt at the table for those who want it....

Swiss people like the staff to be attentive, but low-key (the German word you'll read in reviews is "unaufdringlich").
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  #39  
Old 23.11.2014, 21:15
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Re: We are opening a restaurant in Zurich! Any suggestions on our menu and entertainm

I've never been in the food business so I can't offer you the detailed advice that some others have (whether qualified/experienced or not) but personally,

Don't do this:

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Where is your sense of adventure?
I'd recommend that he capitalists on his English origins and provides a menu with English specialities:
Bangers and mash
Roast beef with Yorkshire pudding
Pork pies
Extra boiled cabbage
Etc.
.
I'm English and I would avoid this sort of thing like the plague.

English food is now much more interesting now though I have to concede that good bangers and mash would probably go down a storm with the locals and expats alike.

This is very appealing and my favourite restaurants in the U.K. and abroad are like this:

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My favorite restaurant, practically the only one I go to anymore, has a small (but exquisite) menu that changes every month or so. Each menu has a theme, with a few additional dishes for those who might not like the current theme. For instance, these last few weeks were dedicated to truffle dishes. ( )

Because of the changing menu I go frequently, more often than if the menu remained static. There is always something new to discover - which is one of the restaurant's main attractions. (That, and the fact that the chef is outstanding.)
.
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  #40  
Old 23.11.2014, 22:27
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Re: We are opening a restaurant in Zurich! Any suggestions on our menu and entertainm

...and don't forget the toilet - clean, regular checks, etc..

just my 2 cents ....and good luck!
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