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Old 14.01.2013, 19:18
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A question for American beer fans.

I'm thinking of stocking a couple of American beers at my bar and shop in Zurich and these beers are available from a local wholesaler (as well as a few which I have already discounted!). So, Americans who like their beer, which 2 or 3 of these, if any, should I try?

Thanks for your help!

Anchor Brekle's Brown Ale 35cl 6.0%
Anchor Liberty Ale 35cl 5.9%
Anchor Porter 35cl 5.6%
Anchor Steam 35cl 4.8%
Blue Moon 35cl 5.4%
Miller Genuine draft 33cl 4.7%
Samuel Adams Boston Lager 33cl 4.8%
Sierra Nevada Pale Ale 35cl 5.6%
Sierra Nevada Porter 35cl 5.6%
Sierra Nevada Stout 35cl 5.8%
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Old 14.01.2013, 19:22
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Re: A question for American beer fans.

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I'm thinking of stocking a couple of American beers at my bar and shop in Zurich and these beers are available from a local wholesaler (as well as a few which I have already discounted!). So, Americans who like their beer, which 2 or 3 of these, if any, should I try?

Thanks for your help!

Anchor Brekle's Brown Ale 35cl 6.0%
Anchor Liberty Ale 35cl 5.9%
Anchor Porter 35cl 5.6%
Anchor Steam 35cl 4.8%
Blue Moon 35cl 5.4%
Miller Genuine draft 33cl 4.7%
Samuel Adams Boston Lager 33cl 4.8%
Sierra Nevada Pale Ale 35cl 5.6%
Sierra Nevada Porter 35cl 5.6%
Sierra Nevada Stout 35cl 5.8%
Mm, no on the Miller Genuine Draft

The Blue Moon and Sierra Nevada Pale are crowd-pleasing beers - Blue Moon is a popular draft beer in some parts of the US, with a slice of orange. I like the other Sierra Nevada beers, particularly the porter. I don't know much about Anchor. The Sam Adams is fine, but I don't find it that interesting.

Last edited by anowheels; 14.01.2013 at 19:27. Reason: Sam adams
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Old 14.01.2013, 19:27
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Re: A question for American beer fans.

ditto on the blue moon and sierra nevada, i know many who really like those. another popular one around here are from the brooklyn brewery but personally (and i apologize it isn't on the list ) i find the ommegang three philosophers a fine beer.

good luck gg, we really have to make it out to you one of these days

Last edited by amaraya; 14.01.2013 at 19:38.
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Old 14.01.2013, 19:35
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Re: A question for American beer fans.

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Mm, no on the Miller Genuine Draft
Depends what kind of Americans you have in mind. The beer-swilling "football" watchers (as in US football) love Miller's, those who go for fine cheese (presumably your target audience) would not be caught dead near it.

Sam Adams is an interesting brand. They probably started the commercially successful micro-brew revolution, but have grown and many micro-brew purists will put them just one (big) step above the mass market brews. They certainly have name recognition.

I would probably choose Sierra Nevada over Anchor but de gustibus ...
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Old 14.01.2013, 20:05
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Re: A question for American beer fans.

Whatever happened to Zima? ..... a real man's drink.
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Old 14.01.2013, 20:13
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Re: A question for American beer fans.

I like Miller.
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Old 14.01.2013, 20:26
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Re: A question for American beer fans.

The Brekles is great! A brown ale that is not too sweet. It was hard to find outside of San Francisco when we left the city to come here. Liberty is also good but I have a fondness for brown's.
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Old 14.01.2013, 20:28
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Re: A question for American beer fans.

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I like Miller.
Yes, but apparently you are Australian so therefore know nothing about beer that is not served at 0.0000000001 degrees above freezing point

But if a Brit can comment;

Sam Adams is not that bad, but I'd go for the Anchor Porter (actually, any Porter).
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Old 14.01.2013, 20:29
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Re: A question for American beer fans.

I'd stock the Miller and the Blue Moon.

The people who drink the Anchor and Sierra Nevada in the US are more likely to beer connoisseurs, and thus are more likely to be drinking the local beer here.

However, the people who drink Miller and Blue Moon in the US are less likely to be adventurous, and would probably also be willing to drive long distances to buy the yellow stuff, because they can't find anything like it.



Post-post edit: I am in no way condoning the consumption of Miller--just making a business case for it.

Last edited by Megsandbacon; 14.01.2013 at 20:32. Reason: Saving my reputation
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Old 14.01.2013, 20:30
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Re: A question for American beer fans.

Samuel Adams seems quite popular in the UK now
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Old 14.01.2013, 20:39
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Re: A question for American beer fans.

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The people who drink the Anchor and Sierra Nevada in the US are more likely to beer connoisseurs, and thus are more likely to be drinking the local beer here.

However, the people who drink Miller and Blue Moon in the US are less likely to be adventurous, and would probably also be willing to drive long distances to buy the yellow stuff, because they can't find anything like it.
Very good point! I would add Sam Adams for the moderately adventurous.

On the other hand, I cannot imagine that someone looking for British farmhouse cheese would be capable of drinking Miller
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Old 14.01.2013, 20:44
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Re: A question for American beer fans.

Sam Adams, Sierra Nevada Pale, and Anchor Porter.
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Old 14.01.2013, 20:53
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Re: A question for American beer fans.

MGD is an all round Sports Bar favourite, and for run-of-of-the-mill American beer is quite drinkable - I know as I've drunk a few in the past.

However, a word of warning - check the origin from your wholesaler, if you go for this.
I once came across it in Landi, and for nostalgic reasons, bought a six-pack ..... it turned out to be brewed under licence in Turkey, and was like making love on a boat.
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Old 14.01.2013, 20:55
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Re: A question for American beer fans.

Yuengling please

Nvm it's not available...boo.

Sorry, to answer the original question - I'd say Sierra Nevada Pale Ale, Sam Adams, and Blue Moon, if you are looking for American clientele who might want something 'familiar'

Last edited by Motorschweitz; 14.01.2013 at 21:06. Reason: answer the original question
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Old 14.01.2013, 21:07
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Re: A question for American beer fans.

Sorry guys Millers, Coors and the blue stuff you put in portopotties are all the same.
In my humble opinion go for:
http://brooklynbrewery.com/
You can get it here in CH
Or:
http://www.pointbeer.com/product-photos/
goodygoodygoody!
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Old 14.01.2013, 21:18
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Re: A question for American beer fans.

I agree that Miller Genuine Draft is absolutely awful. In fact, I'd go as far as to say it's offensive to my taste buds.

But Sam Adams and Blue Moon are pretty good.
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Old 14.01.2013, 21:23
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Re: A question for American beer fans.

Sierra Nevada Pale Ale
Sierra Nevada Porter
Anchor Steam

in that order. And I'll take 6 cases of Sierra Nevada Celebration Ale next season if you can get it for a reasonable price, please. Sam Adams is a pretty decent lager but you can get them readily in COOP already.
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Old 14.01.2013, 21:32
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Re: A question for American beer fans.

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I'd stock the Miller and the Blue Moon.

The people who drink the Anchor and Sierra Nevada in the US are more likely to beer connoisseurs, and thus are more likely to be drinking the local beer here.

However, the people who drink Miller and Blue Moon in the US are less likely to be adventurous, and would probably also be willing to drive long distances to buy the yellow stuff, because they can't find anything like it.



Post-post edit: I am in no way condoning the consumption of Miller--just making a business case for it.
Spoken like a person who really understands marketing. Grumpy, all of the beers on your list are considered "artisanal" beers in American, save the Miller. Anybody who prefers artisanal beers in America will be willing to embrace the taste of European beers once they arrive here.

On the other hand, Miller Genuine Draft is beloved, (no matter how disgusting it may be), for what it is. For those American transplants who are not adventurous and who yearn for their "taste of home", they will buy it by the truckload.
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Old 14.01.2013, 21:34
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Re: A question for American beer fans.

I like the Anchor Steam.

Sam Adams is OK, but I wouldn't go out of the way to buy it.

The other ones, I have not tried.
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Old 14.01.2013, 21:36
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Re: A question for American beer fans.

I am not American, neither have I never knowingly drunk Millers Genuine Draft, but apparently it's from Milwaukee, the home of famous beer. . . Quote from Rod Stewart and others: "What made Milwaukee famous has made a loser out of me." So that, as well as the previous posts, should put you off it.
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