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| I think this is mostly about preventing others from profiting through the use of the phrase, not to prevent people from simply saying it. Licensing agreements will be worked out, each 'user' will contribute a little money, the IP owner will make a fair bit, and life will more or less go on as before... | |
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Yes, I agree with you that people saying it aren't likely to be prosecuted, but why should companies suddenly have to pay to use it?
I just can't see how a phrase that is in such common usage can suddenly become a trademark. Especially as it's not associated with any one brand or person. It's a general phrase that's used mostly in regards to sports, but it's not exclusive to one and has been used to describe other things too as well as being put on items like cards, mugs, t-shirts, etc. That doesn't make it a trademark imho, it's usage is simply too widespread and diverse.
And given how well the wrestling announcer has done, I doubt each user will be contributing "a little money" or that the owner "will make a fair bit". We're talking thousands and millions here if he's anything to go by.

Which is the whole point of course, but it's still ridiculous that it's been allowed to be registered as a trademark in the first place.