This can't be true, surely it's a marketing wind up! Or are people really this shallow and pathetic? http://www.easycar.com/news/brits-su...m_content=News Brits suffer from "holiday rivalry"
By Elizabeth Smythe | Published: 06 Sep 2011 12:57
Eight per cent of British holiday makers lie to friends to make their vacation sound more impressive, according to new research.
An interesting survey by travel firm sunshine.co.uk has discovered that Brits are suffering from "holiday rivalry" - the need to book impressive holidays in order to outdo others.
12 per cent admitted to feeling jealous when friends said they'd enjoyed a lovely holiday and six per cent were annoyed.
According to lv.com, more than 50 per cent of the respondents considered it important for them to think their holiday was better than that which a friend took; hence, many people are booking trips that might be beyond their means.
Fortunately, there is one way that holiday-makers can save some money, by opting for cheap car rental. With the range of top spec cars available, photos of the hire car are still bound to impress.
79 per cent of the 1,028 people polled said they bragged about their holiday upon their return but it's not all one-way. 26 per cent felt their friends had deliberately gone on a good holiday just to "get one-up" on them.
sunshine.co.uk founder, Chris Brown, told Mail Online that a little envy was natural: "I think we've all experienced the envious feeling of browsing through someone else's holiday pictures and wishing you were there and people obviously save the best holiday pictures to upload to show off and let their friends know what a wonderful time they had!
"A bit of healthy competition never hurt anyone, but if it gets to the point where you're breaking the bank just to book a better holiday than your work-mate, you know there's a problem!"