I ordered mine on the 21st with Swisscom...On their confirmation and tracking they say that it will arrive anytime between 25th of october and 1st of November. The rep told me that there were about 43000 orders places before 9am on the 21st. Hopefully i get my order by the 28th.
I think the number of phone orders placed before the 22nd though should be very high, which is why you are not seeing the delivery date confirmed yet. Speaking of delivery confirmation, even mine is not technically confirmed so lets see what happens. I think the problem is that Swisscom themselves do not know how many phones they will get. My guess though is that there will be plenty for people here.