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Next time you are in VOLG (Vulgar overpriced local grocery) ask for the booklet that you stick the stamps into. The rest will come naturally...
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Well I don't know if I would go so far to describe Volg as you did.
I know in my village a lot of people rely on having a local grocery store. Many are older, widowed, and just shopping for themselves most of the time. They walk to the shop so it is also a matter of covenience.
Then again I also see people with families doing a big shop there and considering our proximity to the German border this is hard to understand. But you have people who maintain that they are paid in Switzerland and want to shop here and people who want to make sure that their local shop will not go the way of many others and close.
What I mostly like is being greeted by name and having a friendly chat with the person on the cash desk at Volg. Also, at our Volg they sell product grown at the local farms.
So back to the booklet. When you shop you will get stickers which are either with a 2, 10, or 50 on them. You stick them in the booklet so that each row of stickers has a chf 10 value, or each section has a chf 50 value. When the booklet is filled with stickers you hand it in at the cash desk and you get chf 10 back. There are also other limited promotions at Volg from time to time. The current one is for baking items. This will be a different sticker and a different booklet.
Often there are people paying who don't collect th Volg stickers and they just give them to the next person standing in line.
If you are not interested in the promotion, you won't be rude by not taking the special stickers. But I would certainly collect the Volg stickers. At our local Volg you will not be given stickers for the purchase of garbage bag stickers. (this is not Volg revenue but goes directly to the Gemeinde).