We are a family with three kids.
I'd much prefer people told us if they found us 'too noisy'...otherwise, we carry on with life regardless.
On the 'plus' side, our kids make noise from about 6:30am, go to school at 7am, get home at 5pm and go to bed at 8pm, so in the scheme of things we probably don't make 'too much' noise - and currently live above a restaurant where I suspect they just turn up their 'mood' music' to balance it out.
Certainly, living in an apartment is quite different to living in a detached house... but if you can hear your neighbour's TV, you should tell them....