Seriously, how big can this company grow ?

http://www.bbc.co.uk/news/business-15001391

World dominated Beer market is not good. Brands will dissappear , local brands will be moved to cheaper brewing countries, ingredients will change to the cheapest source....Eventually all the beers will taste the same...

I don't believe that. Or I don't believe that's the end of the story. The next bit is all beers taste the same and are very cheap. People opt to buy more expensive, micro-brewed beer. Instead of beer companies needing to make cheap, tasty beer, half of the beer companies make cheap beer which tastes bad, the other half make expensive beer which tastes better than ever before. They both have focus.

Look what's happened to British artisan cheese - what a revival!

I should have written..."Eventually, all their beer will taste the same."

I agree that there will always be a market for pure traditional ales and beers.

Large breweries are mainly about the supply chain and the market base. Some agreements with supermarkets, pub chains etc are signed for longer periods and so if you buy a brewery you are buying into those agreements. Some brands/labels also have significant value thanks to past advertising and sponsorships. The actual value of inventory or manufacturing capacity is rather less significant when a brewery buys out a rival.

On the other hand, the massive consolidation that has happened over the last 30 years or so has led to less choice and less varieties in terms of beer and this is why new breweries have managed to enter the market and some have grown to considerable size. So I don't think there will ever be a single world-dominating beer.

Life will be simpler. Just avoid AnheuserBuschBudMillerRollingRockBecks. And Marstons Pedigree.

So.........Can we all stop calling Foster's an AUSTRALIAN beer now please?

African Beer ?

Well, it may be Australian, but it certainly isn't beer.

"Global Homogenised Horse Piss Pty Ltd" is perfectly acceptible with me.

Oh no! Hope Fosters doesn't end up a cheap, tasteless, over-marketed beer!

Nobody drinks Fosters in Australia except for English tourists


It most certainly isn't beer, and it DEFINITELY isn't Australian

Making love in a canoe spring to mind?