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Old 06.04.2015, 10:59
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does crivit sound good in german?

Lidl has an own brand called Crivit for hardware and electrical products. It sounds jarring on the ear like a disease from the Middle Ages (I also saw the theory below when I tried to google if it means something in German, so I am not the only one who thinks it sounds weird). How does Crivit sound to German speakers? Like a positive sound or neutrally meaningless or like what?

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Lidl/Crivit bike maintenance stand

...

Never heard of Crivit before, but all the Lidle cycle stuff carrying this brand name. Perhaps it's Flemish for dung beetle? Anyway, I'm a fan.
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Old 06.04.2015, 11:04
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Re: does crivit sound good in german?

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Lidl has an own brand called Crivit for hardware and electrical products. It sounds jarring on the ear like a disease from the Middle Ages (I also saw the theory below when I tried to google if it means something in German, so I am not the only one who thinks it sounds weird). How does Crivit sound to German speakers? Like a positive sound or neutrally meaningless or like what?
Absolutely! I named all my 3 children Crivit.
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Old 06.04.2015, 11:07
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Re: does crivit sound good in german?

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Lidl has an own brand called Crivit for hardware and electrical products. It sounds jarring on the ear like a disease from the Middle Ages (I also saw the theory below when I tried to google if it means something in German, so I am not the only one who thinks it sounds weird). How does Crivit sound to German speakers? Like a positive sound or neutrally meaningless or like what?
I don't think Lidl sounds too good either, come to think of it, but that has not, apparently, done it any harm.

Last edited by me.anon; 06.04.2015 at 11:29. Reason: typo
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Old 06.04.2015, 11:55
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Re: does crivit sound good in german?

It sounds perfectly fine, but your post sounds perfectly biased and ignorant!
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Old 06.04.2015, 12:14
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Re: does crivit sound good in german?

It doesn't sound "horrible" because of anything to do with German imo, it's just a rubbish name that for me doesn't even remotely conjure up images of sport.

Kind of sounds like a dyslexic frog: Crivit, Crivit, I mean er... Ribbit.

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It sounds perfectly fine, but your post sounds perfectly biased and ignorant!
In what was does his post sound "perfectly biased and ignorant", simply for disliking a word? I dislike plenty of words in the way they loko and sound, even in English.

Last edited by Richdog; 06.04.2015 at 12:28.
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Old 06.04.2015, 12:19
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Re: does crivit sound good in german?

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It doesn't sound "horrible", it's just a rubbish name that doesn't even remotely conjure up images of sport.
. . .
I think the 'vit' bit could be an attempt to allude to 'vitality', you know, fitness, life and all that stuff.
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Old 06.04.2015, 12:23
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Re: does crivit sound good in german?

I think they wanted something pronounceable in all the markets they serve.
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Old 06.04.2015, 12:25
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Re: does crivit sound good in german?

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I think the 'vit' bit could be an attempt to allude to 'vitality', you know, fitness, life and all that stuff.
True, and I guess the "Cri" bit could be "Criminal". Criminal Vitality.

It's still just an awful creation.
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Old 06.04.2015, 12:26
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Re: does crivit sound good in german?

Maybe for a blackcurrant cocktail sports drink:
Attached Images
  
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Old 06.04.2015, 12:44
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Re: does crivit sound good in german?

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True, and I guess the "Cri" bit could be "Criminal". Criminal Vitality.

It's still just an awful creation.
You've got it ! Creation and Vitality and it fits the German pronunciation perfectly. I'm now convinced about this brand name.
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Old 06.04.2015, 14:41
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Re: does crivit sound good in german?

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In what was does his post sound "perfectly biased and ignorant", simply for disliking a word? I dislike plenty of words in the way they loko and sound, even in English.
Right, it wasn't a comment on the German language, just asking about the word. I was wondering if Lidl Marketing had come up with a great term as it looks or sounds in German but it hits a sound barrier in English. And there are plenty of German words where I like the look and sound (e.g. Augenblick, begeistern, Bier...)
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Old 06.04.2015, 14:57
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Re: does crivit sound good in german?

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You've got it ! Creation and Vitality and it fits the German pronunciation perfectly. I'm now convinced about this brand name.
Well, considering it is "Cri" and not "Cre"...
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Old 06.04.2015, 14:59
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Re: does crivit sound good in german?

Probably the last 6-letter domain name that was pronounceable in EU countries:

http://crivit.eu/
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Old 06.04.2015, 16:55
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Re: does crivit sound good in german?

sounds about as meaningful as Novartis or Actavis imho
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Old 06.04.2015, 17:53
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Re: does crivit sound good in german?

Crivit is French for cri+vit:
- cri=howl/outcry
- vit=penis.

Those creative minds in the marketing industry just don't stop amazing me.
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