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The little stickers are supposed to be collected on the cards and you get some discounts on selected items for each full card.
For example right now there is Küchen Trophy items for discount prices.
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This a promotion for certain items, that they have for a limited period, but a few times throughout the year for different themed goods. Be aware that the goods offered are usually slightly higher quality than similar products available, and with the "discounted" price offered with a full card of stamps, they can still cost more than these other available products. These promotions are only viable if you genuinely require the offered goods - not just to take advantage of using the amassed stamps believing you're getting a bargain - it's still costing you.
[I'm sure my wife has told me that full cards of stamps can also be used to offset air travel (similar to air-miles), but don't have precise details or recollection.]
The supercard points are collected through all purchases and is a loyalty scheme. The points can be used to "purchase" selected items from the associated catalogue, plus (as mentioned) certain in-store items (mainly non-foods).
An interesting note: I have need for a bog-standard, no-frills mobile telephone (purely to make and receive calls), and don't always need to use it on a regular basis, so a contract option isn't economically viable - pay as you go is best.
I used points to "purchase" a basic Nokia a few years back (better models are now available), and use points to keep the credit topped up, therefore the owning and using of this handy costs me nothing (directly). Ideal for a child, or a situation where the phone may be lost, damaged, stolen, etc.
[Coop Mobile use Orange network]