I'm not surprised that they were counterfeit, but I'm a little surprised at the price. I would have thought for those prices it would have included individual postage costs as well. Don't forget that if you do order anything you are likely to get charged this end by customs, especially for a bulk order.
Take those shoes for example. If you bought them in South China (I'm assuming that is where they are coming from originally) they would cost 100 RMB on the market - if you're generous. That is about 15 CHF. Since we would be buying directly from a supplier I would expect a decent discount on that as well.
Having 'dabbled' a bit in imports from China I would say that there are some good products, well worth their money, but you need to know the supplier and see the product for yourself before you buy.
There are a lot of factory rejects from major western brands which are being resold 'on the side' often illegally, and then there are the copies...
All I can say is beware. If you are going to buy dodgy goods, at least get a decent price for them...