Coop Turnover exceeds Migros

Deep Purple · #1 18.11.2010, 00:06

This surprised me. I thought that Migros was far bigger than Coop. Admittedly, this is partly due to a buyout rather than just their own sales.

	Quote:
	Last week Coop, which together with Migros accounts for about 70 per cent of the market share for food and drinks in Switzerland, announced it had bought out transGourmet, a European wholesaler, for an undisclosed sum. As a result, the Coop Group’s turnover jumped some SFr8 billion ($8.25 billion) to just under SFr27 billion, almost SFr2 billion more than Migros

Full details SwissInfo

dragonblu · #2 18.11.2010, 21:00

What I find more disturbing is a report that says Migros and Coop have "food markups of 33-37%, well above European average."

http://genevalunch.com/blog/2010/11/...-heavyweights/

amogles · #3 18.11.2010, 21:26

	Quote:	dragonblu
	What I find more disturbing is a report that says Migros and Coop have "food markups of 33-37%, well above European average." http://genevalunch.com/blog/2010/11/...-heavyweights/

Interesting statistics. the article also says that in Germany the figure is 20 to 25 percent, and that the resulting price in CH is 19 percent higher. Doing the maths that means the Swiss shops pay 8 percent more when purchasing. That's actually very good in view of the higher costs in CH.

Treverus · #4 21.11.2010, 16:31

	Quote:	amogles
	Interesting statistics. the article also says that in Germany the figure is 20 to 25 percent, and that the resulting price in CH is 19 percent higher. Doing the maths that means the Swiss shops pay 8 percent more when purchasing. That's actually very good in view of the higher costs in CH.

Sorry, but this "research" is so full of bias that I do not know where to start... you could literally discuss each and every statement in there for ages and as long as we do not know how the research was carried out it remains questionable. Why am I so negative about it? This one: "The implication is that more distributors would create more competition, thus bringing down prices, but the Promarca study indirectly challenges some assumptions about the Swiss food market."

Ok, who found that out? Promarca is a lobby group for branded products. And they researched a long time to find out that they do not like Aldi and Lidl - two supermarket chains that sell 90% white-labelled goods? I am truely surprised... And Aldi did not bring the prices down in Switzerland? I get a different impression every time I go there...

All I can say is that the prices in Switzerland are very stable - while the Euro lost some 20% over the last two years. So why are the clothes in Zurich still "Euro-price times 1.5 plus 25-50% CH-bonus"? Because we can afford it and the marketers know that.