I am trying to prepare for my MBA final presentation and one of the things I need to do for my business plan is to calculate advertising costs for my startup.
I found the cost of having posters and dispenser boxes on Zurich public transportation at https://www.stadt-zuerich.ch/vbz/de/...tml#produktion
But what I now need to calculate is how much it would cost roughly to print 100 of those posters that you see on the trams and for instance 100 of the small leaflets that people can take away that they put in the dispenser boxes below the poster.
Does anyone know of anyone who did this or does this so that I can check? Or does anyone have a ballpark figure? Then what about the design costs. How much might I be talking about for the design of such a poster and leaflets?