Here's an article nicked from elsewhere:
Reality Bytes: Why Apple’s iPhone is likely to be European flop
Sunday, January 14, 2007 -
iPhone? iFlop, more like.
Apple’s latest gadget looks set to be a big disappointment in Europe.
The reason is blindingly obvious: the gadget’s touchscreen.
Who wants to make calls using a wipeable touchscreen? Even worse, who’ll text on a touchscreen?
It’s unbelievable that Apple didn’t think this through more carefully.
Texting is the main use for mobiles today.
It’s more important to most users (and operators) than making phone calls.
Incredibly, though, amid all the pomp about internet connectivity and iTunes functionality, Apple has made this basic SMS activity a massive chore on the iPhone.
For a start, it requires two hands. Worse, it requires the use of your forefinger rather than your thumb.
Anathema! It doesn’t even offer the familiar keypad layout, opting instead for a computer-style Qwerty full key layout.
How badly can you miscalculate the world’s most important mobile phone market?
So it is quite amazing to hear Steve Jobs, Apple’s chief executive, declaring that the iPhone ‘‘is literally five years ahead of any other mobile phone’’.
No Steve, that may be true in the States, where they still pull aerials out of their 2G ‘‘cellphones’’, but in Europe, the centre of mobile phone technology, your iPhone has just taken a trip back to the 1990s.
Back to the world of the old PDA, fumbling with styluses and trying not to brush over the wrong part of the screen for fear that you may hit the wrong letter or symbol.
Apple could, of course, fix this by attaching a simple keypad onto the gadget.
But it didn’t. And this one facet will ensure the iPhone’s failure to penetrate a mass market in Europe.
This texting blunder can hardly be comforting to mobile operators.
They’re unlikely to appreciate a device which makes it harder for people to pay ludicrously inflated sums to send SMS messages.
Not that they are likely to take much comfort from the iPhone’s nice-looking internet browser.
Because the phone has no 3G. This means that connecting to websites via a network operator will be so slow as to discourage punters from doing it.
In fairness to the iPhone, it has some obvious strengths.
From a niche-market tech-lover’s point of view, it is simply gorgeous.
Its 3.5 inch screen is nothing short of splendid.
Its iPod/iTunes music management system is undoubtedly a big plus on any mobile phone.
Its 4GB to 8GB hard drive (depending on which model you buy) isn’t remarkable, but is nice to have for storing music and videos.
It has wi-fi, a two-megapixel camera and looks pretty, too.
But pretty won’t send texts. And that is what mobiles are all about.
Steve Jobs has predicted that Apple will sell more than ten million iPhones (1 per cent of the world’s mobile phone market) in 2008.
Don’t expect many of them to be in Europe, Steve.
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