Dear Paul,
I think it's an amaizing idea to start something like an online English magazine. I am sure you will attract a lot of readers with it. I think it's a pitty that in general people in CH are not that fashion oriented as in other parts of the world. Maybe a magazine like this can make a difference, and for the expats here, who are missing that "sex and the city" and "gossip girl" vibe in Switzerland, I am sure they will welcome it with open arms! You can also make a little column and maybe book some space for the where and abouts. Best places to dine, Fashion must haves, ultimate bars and weekend getaways! And don't forget about some of the nice spa's this country has to offer! Just some ideas from my side!
wish you all the best and let us know when it's online!
Greetings Husin