View Single Post
  #17  
Old 12.03.2015, 06:03
Treverus's Avatar
Treverus Treverus is offline
Forum Legend
 
Join Date: Dec 2007
Location: Work in ZH, live in SZ
Posts: 11,948
Groaned at 305 Times in 261 Posts
Thanked 22,745 Times in 8,237 Posts
Treverus has a reputation beyond reputeTreverus has a reputation beyond reputeTreverus has a reputation beyond reputeTreverus has a reputation beyond reputeTreverus has a reputation beyond reputeTreverus has a reputation beyond repute
Re: Credit Suisse, UK, France & Africa: a modern tale

Quote:
View Post
That they hired a francophone shouldn't be.
Why? Cause they got a French name? So their strategy worked: In the 1980s did the large Zurich banks recognize that German was an important European language, but not one the world trades in... so the largest, Schweizerischer Bank Verein, decided to rename itself into Union Bank of Switzerland aka UBS. The equally German speaking Schweizerische Kreditanstalt recognized that any translation to English would be a bit much copying, so went with French instead. There is absolutely nothing Francophone about Credit Suisse... (insider tourist tip: the iron bars on the ground floor windows of the Paradeplatz building have still "SKA" signs in them)
Reply With Quote
This user would like to thank Treverus for this useful post: