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Old 12.03.2015, 10:16
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Re: Credit Suisse, UK, France & Africa: a modern tale

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Why? Cause they got a French name? So their strategy worked: In the 1980s did the large Zurich banks recognize that German was an important European language, but not one the world trades in... so the largest, Schweizerischer Bank Verein, decided to rename itself into Union Bank of Switzerland aka UBS.
Er no, Bankverein merged with UBS to form a bank called UBS. The German name of USB was SBG (Schweizerische Bankgesellschaft)

German names do play well on the international stage by the way. Look at BMW or Volkswagen. Are they pandering with Anglified or Francified versions of their names because they are afraid people can't pronounce the German? Imagine selling a Folk Waggon , people would think its some sort of hillybilly music festival and not a car.

No, because being German is actually good for their marketing and public image. Fortschritt durch Technik is a universally understood phrase, with multiple millions of people who otherwise don't know a word of German being able to say it and know what it means. That's really smart marketing. You've got to hand it to whoever thought that one out.

And just as Germans are known the world over for making cars, the Swiss are known the world over for banking, right?

CS always was Credit Suisse in the Fracophone parts of Switzerland. But at some point they realized its a bit clunky to have one name in one part of the other country and another name in another part, so they settled for a single name and identity. I think the same was true of UBS. The acronym UBS works in French as well as it does in English and I'm pretty sure it was French before somebody decided to make English out of it.
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