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Old 13.11.2015, 11:30
Chuff Chuff is offline
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Chuff has a reputation beyond reputeChuff has a reputation beyond reputeChuff has a reputation beyond reputeChuff has a reputation beyond reputeChuff has a reputation beyond reputeChuff has a reputation beyond repute charging CH customers UK VAT with no deduction?

Hi guys,

I have an interesting question. I am a regular shopper at and it appears that they in fact charge non-EU customers the exact same prices as the UK, with no VAT deductions. When I Googled the issue I found threads discussing it saying they had received replies from ASOS that said:

"Thanks for your request for a VAT refund.

If we may explain, exports are treated as zero-rate VAT. This means that whilst it is chargeable, it is at a rate of 0%. Consequently, as no VAT would have been paid to HMRC or any other tax jurisdiction, there is no refund to pass on to you.

In the past, ASOS has credited accounts to the value of VAT as a gesture of goodwill, however we have ceased this practice to ensure there is parity in our service.

We realise this may be disappointing news for you, however with our investments in delivery and returns services as well as our ever expanding range of exciting brands, we hope you will continue to shop with

Thank you for your email."
I really do not understand how this can be legal. They are charging the exact same priuces as UK customers, yet saying that none of the additional is going to the HRMC? Then what is happening to the money?

I have of course emailed them to clarify this as I have a huge backlog of orders that I have clearly paid VAT on. All I could find on their website regarding this was:

"VAT is not included in our prices for customers outside of the EU."

However that is clearly not the case, as the prices are the same as the UK no matter which country you ship to (I have tested using CH and UK delivery addresses)!

So, what are your thoughts on this... as to me it seems like it's not technically legit?

Last edited by Chuff; 13.11.2015 at 11:55.
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