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Old 19.09.2019, 10:44
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Re: The Brexit referendum thread: potential consequences for GB, EU and the Brits in

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Pepsi nearly went bust twice by price cutting v Coke. It's very rare that lowering a price will increase the bottom line.
Another textbook example is what Apple did under Spindler and Amelio. They took massive margin cuts in return for minimal growth in market share. The damage was huge and the company would probably have gone under had Steve Jobs not come back and reversed all that.
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