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| It's surely partly to do with the cost of goods. Or the notions of incurred costs and raw materials sort of go through the window. | |
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Whilst you might believe that to be true, it's a fallacy , a company like Unilever will produce for £4 & sell for £10. They sell for the max price the market will bear, it's as simple as that. The £ has dropped roughly 25% since the referendum yet inflation is a mere 1.7%. There are huge margins throughout the supply chain.
We all know prices of many items are far higher. in CH than in France or Germany. Swiss prices did not change when the Euro / CHF rate went from 1.00 / 1.60 to more recent 1.00 / 1.10.