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Old 17.10.2019, 21:09
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Re: The Brexit referendum thread: potential consequences for GB, EU and the Brits in

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Whilst you might believe that to be true, it's a fallacy , a company like Unilever will produce for £4 & sell for £10. They sell for the max price the market will bear, it's as simple as that. The £ has dropped roughly 25% since the referendum yet inflation is a mere 1.7%. There are huge margins throughout the supply chain.
True, one time I was responsible for pricing at a biggish international firm and the cost of the articles was never part of the equation. We just looked at the costs at the end to check it made sense to offer the product in the market, if not, changing the price was not one of the solutions considered.
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