IB desktop app is too complicated for a casual investor. but the mobile phone app is much simpler.

Competition and consolidation has made some of the traditional big names now very compelling e.g. with Schwab you now have no trading fees and a selection of zero fee ETFs to choose from, they are also implementing features such as fractional trading due to pressure from digital disruptors such as M1 and Robinhood.

IB also now has fractional trading and introduced IB Lite with zero fees to compete with the fintech distruptors.

Now you have the backing of a big traditional firm together with the excellent customer support together with zero-fees and some of the innovations of the fintech disruptors.

It's only a matter of time before the big names go from zero fee ETFs to paying you to put money in them.

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