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| Am i getting this right? They lost 29 million francs this year? They charge nearly every household in the country a franc a day, and still lose money? | |
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Although thy can force people to pay Serafe, they cannot force advertisers to pay top dollar, and advertisers have woken up to the fact that TV advertising is no longer as effective and reaching as many people as they used to. So they are raking in less money than budgeted.
SRF mentally still lives in the 1980s, when they had a market share of close to 100%, and people would keep on watching no matter how awful the content.
Now they are slowly waking up to the fact but rather than providing people with a reason to watch, they are resorting to making you pay whether you want to watch or not.