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Old 08.06.2011, 22:19
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Re: South African Wine opportunities

Since mediocre quality of Merlot Pinotage and Cabernet Sauvignon wines from local Aldi and Lidl make me whine, maybe there is a room for improvement on the shelves. Ever considered making and selling boerewors, chakalaka, rusks and etc...
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  #42  
Old 09.06.2011, 00:53
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Re: South African Wine opportunities

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Afraid it does. The Swiss import well over 50% of the wine they consume (I just saw an "over 80%" although that sounds a little high). As has been said already this is a competitive market.
IMO, your best chance - if and only if you have the contacts in South Africa - would be to seek out lesser known boutique style wineries and see what you can do with them. The lower end of the market is far too well covered and the margins too thin for a newbe to easily break in and even mid market the larger producers are also already fully covered.

Edit...just found the stats. Domestic consumption is 56% of white wine and 26% of red. Average 37% domestic (statistik schweiz)
So that 74% of the Red wine and only 44% of the white wine is imported ? That sounds realistic. Interesting is to know that Swiss wines also are exported. A very profitable business actually.



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My bil bought a bottle of Medoc in Aldi yesterday (Chateau Bonnet) for E2.99- I prefer vinegar, thanks. But the E6.99 Bordeaux was very nice Chateau du Prieuré.
Aldi has many good wines. And Médoc wines should not be like vinegar. But you can get bad bottles everywhere. This description
http://www.neuraus.de/component/opti...5/rubriken,87/
shows that it should even be quite a good wine. Factors like transport and storage can ruin wines like nothing.

"Real" Bordeaux wines are superior, but need some years of storage in YOUR cellar, while a Médoc can be alright for drinking after a year in your cellar. Wines from the Bourgogne, the Alsace, the Provence, the Languedoc and the Côte d'Azur, as well as from many areas of the Mediterranean coastline will be alright almost immediately, even if some storage in YOUR cellar (a week up to 2 years) may be helpful.


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Since mediocre quality of Merlot Pinotage and Cabernet Sauvignon wines from local Aldi and Lidl make me whine, maybe there is a room for improvement on the shelves. Ever considered making and selling boerewors, chakalaka, rusks and etc...
Both Aldi and Lidl have many good wines. Merlot is another matter. There are some quite good Merlots on the market, from various origins, most Merlots available are flat and boring.

I about a month ago used their "Tag der Offenen Tür" for a visit to
www.welti-weine.ch
where they showed you how they develop their wines and take due care of both their own wines and also many imported wines. Amazing how much methods and different techniques and refinements count !



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Last edited by Wollishofener; 09.06.2011 at 01:19.
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  #43  
Old 09.06.2011, 10:21
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Re: South African Wine opportunities

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I grew up in Somerset West and went to school in Stellenbosch, been living here for 17 years.
A fellow Helderberger! Also from the Somerset West area.....
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  #44  
Old 25.06.2011, 08:35
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Re: South African Wine opportunities

Dont just be put off by negative feedbacks. I suggest you test the waters, try bring a box with different varieties and test the Market,it's worth trying you maybe surprised people may like it.
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Old 26.06.2011, 17:26
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Re: South African Wine opportunities

South African wine, compared to 15-25 years ago, is no longer popular and *the* wine to drink.

The reason? It got more expensive (actually overpriced), got stiff competition from USA, South America and Australia and now is a 2nd class citizen on most wine lists in restuarants. You will be lucky if you see a SA wine on a menu these days.

15-25 years ago, SA was the flavor of the month in Europe. Today....it is just another country trying to compete with the rest of the world.
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