What is the equivalent title of 'Managing Director' in CH?

Savski · #1 04.11.2011, 10:37

Hi all,

What title would I place on my Swiss business card if I was the Managing Director (UK Terminilogy) of a company? I have never seen Managing Director used but instead I've seen CEO. However, CEO implies to me that it is a large company - what if it is just a small startup? CEO sounds a bit too grand!

Many thanks in advance.

Savski.

#2 04.11.2011, 10:42

Managing Director is also an acceptable term in Switzerland too. If your business is international, you might not want to restrict yourself to a German term (Geschäftsführer / Geschäftsleiter).

E. Neubauten · #3 04.11.2011, 10:52

"Chef"

jebote · #4 13.11.2011, 16:53

	Quote:
	Managing Director is also an acceptable term in Switzerland too. If your business is international, you might not want to restrict yourself to a German term (Geschäftsführer / Geschäftsleiter).

100% agree. basically international companies use MD. if it's your own company, in my opinion CEO is ok even if its a small one. hope that helps

marksmadsen · #5 13.11.2011, 18:31

CEO is universally understood in ways that, for example, Chef d'Entreprise or PDG may not be.

Even if you are the only member of the company, CEO would be technically accurate: you have executive power (executive officer) and no-one above you (hence chief).

If you are a one-person startup and you feel that CEO will look pretentious in your situation, you can go with the more exclusive "Founder".

Did someone mention business cards yet? Who still uses those?

Sky · #6 13.11.2011, 18:32

PDG Président Directeur Général = CEO and Chairman