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Old 13.12.2012, 00:17
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Are you missing UK tights in Switzerland?

We import best quality tights directly from the UK for such brands as: Pretty Polly, House of Holland, Aristoc and many other cool brands.

My question to the English forum readers is: If you are a women, would you buy hosiery (tights, leggings, overknees etc.) online and if not, why? And if you are a man, would you buy your socks online and if not why? This would really help us to understand your needs. Thank you in advance for any of your comments!

Last edited by mirfield; 13.12.2012 at 22:56. Reason: Removed link. You can advertise in Commercial Marketplace once you are eligible.
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Old 13.12.2012, 19:57
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Re: Are you missing UK tights in Switzerland?

I (man) do not buy socks online for the same reason I don't buy any clothes online: I cannot judge the thickness, weight, feel of the fabric. Nor can I judge the fit (tightness.) In fact, all I can judge online is the design/colour (within the limitations of photo accuracy) and the cut (pretty much irrelevant for socks) in relation to the model.

There is one exception: I buy clothes online if I already own the same item (perhaps I want another, or in another colour), or if I can try or return free of charge (I sometimes order a suit into an M&S store when I'm visiting the UK, for example, so I know it will be there, and can try it on or return it on the spot.)

So .. if you stocked a specific brand and "model" of sock that I had already tried and liked, and could give me confidence that only the design/colour was varying (i.e. that the fabric and fit would be reliably the same), then I WOULD consider buying more of that sock from you.

Hope that helps you with your research. Good luck with the venture.
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Old 13.12.2012, 20:16
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Re: Are you missing UK tights in Switzerland?

It would depend on the cost.

I'm female, don't really go for fancy tights (I'm an M&S kind of girl) but do find basic tights expensive here. Also, as a small person, I find the cheaper tights tend to be too big.

So if you were offering tights that were cheaper than those I can buy in Migros... perhaps.

Out of curiosity, why just tights? I can think of other essential articles of underclothing that I miss more...
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Old 13.12.2012, 20:29
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Re: Are you missing UK tights in Switzerland?

Sure, I've bought hosiery online many times. If I know the brand and the fit/sizing, why not?
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Old 13.12.2012, 23:10
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Re: Are you missing UK tights in Switzerland?

Well we launched this business just for fun, however, it's becoming quite interesting to continue, that's why we're trying to understand the psychology behind people buying such basic things as hosiery online.

We're getting very ambiguous feedback... Therefore it's nice to hear more opinions from more distant people than friends.

We're trying to twist our e-shop into a window-shopping experience, and this experience you won't really get at Migros. But besides shopping experience, what are really the products that you'd buy online: cheap (to save money), every-day (to save time), very fancy unique stuff (to be different).

This kind of thoughts are spinning in my head. Looking forward to more opinions!

To get the idea what I mean by "window-shopping experience":

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Old 13.12.2012, 23:20
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Re: Are you missing UK tights in Switzerland?

Yeah, I would buy hoisery online. Why not? It's not that in stores you can try it on... However, I almost always wear pants and for the few occasions I need tights I am pretty happy with what Migros has to offer.
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Old 17.12.2012, 14:40
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Re: Are you missing UK tights in Switzerland?

Yep I deffo would, if the price and postage fees are competitive compared to other e-sellers.
However, quality wise, nothing beats 'German' tights... Gotta love the Germans for that
Anyhow, it's a good idea to do so, go for it, try it out and see how it goes, make sure your business publicises its activities properly.
Good luck!
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Old 17.12.2012, 15:57
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Re: Are you missing UK tights in Switzerland?

Hi Barberia, thanks for your input!

Which "German" brands do you have in mind (sometimes they're overrated).

And what do you think would be the best way to publicize our business?
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Old 17.12.2012, 18:08
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Re: Are you missing UK tights in Switzerland?

Well, there're many ways to market your company.

It depends on your marketing/adv/pr budget, the level of creativity you want, as well as your goal(s), your location, ect...

Work on client/customer loyalty programmes, and this may be achieved in many ways.
Make use of social media, and be creative.
Events are also a good way to gain exposure (be a partner, a sponsor...).
Create partnerships in the region you're in as well, they may open doors to opportunities, and allow your business to grow.

There's more though but hope this helps!

B.
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