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Old 30.10.2006, 17:35
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Where to best locate one's business in CH ?

I'd be interested in hearing from people who have some convincing point to make about this, legal & tax issues set aside.

At this point, I am really leaning towards countryside vs. city.

Just think of how successful Basel-based businesses are vs. their Zurich-based competitors (Basel is an _extremely_ quiet place): Coop constantly beating Migros, Swiss Bank Corp having defeated UBS, Novartis, Roche & other constantly in the top, vs. ABB, Phonak and so many others with their recurring problem stories.

Microsoft and its calm Redmond environment

Can't one say that the more stressful and glamorous a place is, the greater the risk that a firm's staff will have their attention diverted ?

Hoping to read some good feedback about this

Jean
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Old 31.10.2006, 08:32
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Re: Where to best locate one's business in CH ?

Quote:
I'd be interested in hearing from people who have some convincing point to make about this, legal & tax issues set aside.

At this point, I am really leaning towards countryside vs. city.

Just think of how successful Basel-based businesses are vs. their Zurich-based competitors (Basel is an _extremely_ quiet place): Coop constantly beating Migros, Swiss Bank Corp having defeated UBS, Novartis, Roche & other constantly in the top, vs. ABB, Phonak and so many others with their recurring problem stories.

Microsoft and its calm Redmond environment

Can't one say that the more stressful and glamorous a place is, the greater the risk that a firm's staff will have their attention diverted ?

Hoping to read some good feedback about this

Jean
Hi Jean,

Firstly there are several answers to your question because it is not black and white. There are several factors that need to be considered:

1. Whether you can conduct your business everywhere or whether you need to have a permit. Believe me this is your number one issue - what is your business?
2. Where are your customers and will they be coming to see you. If so you need a good road/rail connection don't think road will do, you also need to cover public transport.
3. Are you expecting deliveries? If so is it easy for lorries to get there?
4. Is there the possibility to do this from home ie have one room as an office - this is very beneficial financially.
5. Does the proximity to the EU help? ie close to Germany, Austria, Italy, France etc.

And then there is the legal form if GmbH or AG then you need to think that bit harder as changing things afterwards costs a plenty.

Thats a few things to think about for now.

Richard
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Old 31.10.2006, 08:41
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Re: Where to best locate one's business in CH ?

An interesting question, but one that can't be answered without more information. Theres a big difference between acting as licencing shell company and being a mass-producer of industrial chemicals.

dave


Quote:
I'd be interested in hearing from people who have some convincing point to make about this, legal & tax issues set aside.

At this point, I am really leaning towards countryside vs. city.

Just think of how successful Basel-based businesses are vs. their Zurich-based competitors (Basel is an _extremely_ quiet place): Coop constantly beating Migros, Swiss Bank Corp having defeated UBS, Novartis, Roche & other constantly in the top, vs. ABB, Phonak and so many others with their recurring problem stories.

Microsoft and its calm Redmond environment

Can't one say that the more stressful and glamorous a place is, the greater the risk that a firm's staff will have their attention diverted ?

Hoping to read some good feedback about this

Jean
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Old 31.10.2006, 09:34
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Re: Where to best locate one's business in CH ?

Hi Jean,

I'm not 100% sure what you're asking here. You think Coop beats Migros because of head office location? I think there's a bit more to it than that!

Of course companies should be located in a idyllic locations free from stress and pressure. But these places are often useless for many businesses. They are far from pools of labour and all other resources. They are far from markets and raw materials. Microsoft/ Google and virtual suppliers et al can within reason locate where they want as their only constraint is labour - money has little to do with equation any more.

One point you might like to consider with the countryside is the 'London phenomenon'. Here, work and home worlds are separated for most workers who commute in and live many miles away from their work colleagues. This generates a strong 'work-world' where employees can leave their home life behind to (theoretically at least) concentrate on their work.

I have worked in both London and countryside and can confirm working in the countryside is much preferable - for me. But for young, aggressively upwardly mobile types, the cut and thrust of a city can be very stimulating...
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Old 31.10.2006, 10:07
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Re: Where to best locate one's business in CH ?

One advantage in Switzerland is that country and city are not necessarily that far apart. Phonak is here in Stafa and we are an easy 20 minute train ride to downtown Zurich. Yet, we have the lake across the street and vineyards, orchards, hiking trails...etc. I would think that one would want workers who have the opportunity to foster good, healthy, and exciting outside activities. All work and no play makes for very frustrated employees.

As far as your examples go...I agree with the other member who said that there are too many factors involved to make your assumptions. UBS happens to be an extremely successful, global company providing the largest wealth management service in the world. There is very good reason for having it in Zurich.
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Old 17.11.2006, 21:51
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Re: Where to best locate one's business in CH ?

Quote:

Just think of how successful Basel-based businesses are vs. their Zurich-based competitors (Basel is an _extremely_ quiet place): Coop constantly beating Migros, Swiss Bank Corp having defeated UBS, Novartis, Roche & other constantly in the top, vs. ABB, Phonak and so many others with their recurring problem stories.

Jean
Not really sure if one can say that COOP is constantly beating Migros. COOP had 2005 overall sales of 14.065 billion CHF vs Migros 15.6 billion. Swiss Bank Corp merged with UBS in 1998 and stopped trading under the Swiss Bank Corp name. Where a business is located will always depend on the product they are selling and the type of business it is. If it is a retail business than the common real estate motto "location, location, location" applies. If it is a manufacturing company, then it will depend on the product and where their raw material is coming from. While it has been recognized that employee satisfaction is related to better productivity, management's top considerations regarding where it locates its headquarters will normally be decided on what makes better economic sense. Point in question, a big Swiss pharmaceutical located in Basel recently decided to relocate the headquarters of their generic med group in Bavaria where they were offered better tax write-offs then the ones they could get in Basel. At the end of the day, the bottom line (profit) plays the major role.
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