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  #21  
Old 19.05.2015, 14:32
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Re: Let's build a brewery

Anybody have any information about getting a brewing license?

Also, registering for MwsT? This must be the easier part?
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  #22  
Old 19.05.2015, 22:42
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Re: Let's build a brewery

Join the Swiss home brew association. . They will know all
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  #23  
Old 19.05.2015, 23:30
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Re: Let's build a brewery

is there someone home brewing here in geneva?
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  #24  
Old 20.05.2015, 09:15
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Re: Let's build a brewery

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This must be a 'goer' in Basel. Just need to set up somewhere near town and/or Roche/Novartis (Roche would be better)...

The geniuses behind the Voltabrau must be rolling in it...
Yeah just set up anything near Roche/Novartis etc...easy. Nothing more to do.
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  #25  
Old 17.08.2015, 10:13
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Re: Let's build a brewery

I'd like to sell some of my surplus production and grow the availability of craft beer (Montreux region).

Does anyone have any solid information about laws, licensing and taxes? Or can point me in the right direction?

Thanks.
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  #26  
Old 17.08.2015, 10:41
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Re: Let's build a brewery

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I'd like to sell some of my surplus production and grow the availability of craft beer (Montreux region).

Does anyone have any solid information about laws, licensing and taxes? Or can point me in the right direction?

Thanks.
Try this:
http://www.bag.admin.ch/themen/droge...02947/?lang=de
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  #27  
Old 31.08.2015, 14:24
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Re: Let's build a brewery

Surfmasse,

I'm happy to help with marketing - research, creating SM platform. If interested pm me offline.

Denise
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  #28  
Old 31.08.2015, 14:45
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Re: Let's build a brewery

Are you thinking of this more as a hobby thing and just seeking to cover your costs, or would you likie to go pro and live off the proceeds?

Many of the 400+ beweries mentioned are just guys doing something in the basement or the garden shed and maybe selling it to one or two local pubs. If you want to go pro you need a totally different approach.

One of the major challenges is breaking into the market. Supermarkets don't normally like to deal with small suppliers. Local bars and restaurants often would like to but in many cases can't as they have exclusive supplier agreements with big breweries and this is the crux of the problem. As a high percentage of restaurants and bars fail within the first year or so, banks don't normally lend them money. Instead, they talk to a brewery and the brewery supply furnishings free of charge plus (if the guy is a good negotiator) a good wad of cash in hand. This is why you see so many plastic chairs, sun shades, lanterns etc with brewery branding. In return for all that free stuff, they demand the owner signs an exclusive supplier agreement and then squeeze him thereafter. This is especially true for low end style restaurants. the more high level guys often have alternative funding models and can be more adventurous but then you would need to convince them to buy your stuff.

Some small guys have managed to break out of this. But often if you look at how they did it, it was pure people skills. If you know a lot of people and can do the Stammtisch thing withg the right people you can, if you do it right, shake and move things, at least within a limited space. But if that's not your strength, you may be up against an uphill struggle.
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  #29  
Old 31.08.2015, 14:56
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Re: Let's build a brewery

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Are you thinking of this more as a hobby thing and just seeking to cover your costs, or would you likie to go pro and live off the proceeds?

Many of the 400+ beweries mentioned are just guys doing something in the basement or the garden shed and maybe selling it to one or two local pubs. If you want to go pro you need a totally different approach.

One of the major challenges is breaking into the market. Supermarkets don't normally like to deal with small suppliers. Local bars and restaurants often would like to but in many cases can't as they have exclusive supplier agreements with big breweries and this is the crux of the problem. As a high percentage of restaurants and bars fail within the first year or so, banks don't normally lend them money. Instead, they talk to a brewery and the brewery supply furnishings free of charge plus (if the guy is a good negotiator) a good wad of cash in hand. This is why you see so many plastic chairs, sun shades, lanterns etc with brewery branding. In return for all that free stuff, they demand the owner signs an exclusive supplier agreement and then squeeze him thereafter. This is especially true for low end style restaurants. the more high level guys often have alternative funding models and can be more adventurous but then you would need to convince them to buy your stuff.

Some small guys have managed to break out of this. But often if you look at how they did it, it was pure people skills. If you know a lot of people and can do the Stammtisch thing withg the right people you can, if you do it right, shake and move things, at least within a limited space. But if that's not your strength, you may be up against an uphill struggle.
Its not even just that. When you take over a bar you have to take the pre existing contracts over as well. But hey, take a look at Chopfab from Winterthur. Excellent marketing and design, and now cost to the customer has come down in closely compete with Feldschlossen and Qoullfrisch. Even if their Whiskey Ale tastes more like slickly bottled formaldehyde.
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  #30  
Old 31.08.2015, 15:00
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Re: Let's build a brewery

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Its not even just that. When you take over a bar you have to take the pre existing contracts over as well. But hey, take a look at Chopfab from Winterthur. Excellent marketing and design, and now cost to the customer has come down in closely compete with Feldschlossen and Qoullfrisch. Even if their Whiskey Ale tastes more like slickly bottled formaldehyde.
Chofab is a bit of a mystery that nobody has managed to explain to me satisfactorily, but what people do seem to agree about is that they went in with *huge* amounts of money. Not sure where they got that though.

Most other microbrews start small and think they can grow organically only to run into a glass ceiling.
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  #31  
Old 31.08.2015, 15:07
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Re: Let's build a brewery

Their brewery is no small operation thats for sure. Looks like they blew up some equipment in the last week though.
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  #32  
Old 26.11.2015, 23:17
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Re: Let's build a brewery

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Its not even just that. When you take over a bar you have to take the pre existing contracts over as well. But hey, take a look at Chopfab from Winterthur. Excellent marketing and design, and now cost to the customer has come down in closely compete with Feldschlossen and Qoullfrisch. Even if their Whiskey Ale tastes more like slickly bottled formaldehyde.
The coop here wants almost 23 Fr for a sixpack... The only comparable pricing is on their draft which I believe is falcon beer in a black can. (Mulhollander posted a financial report on them earlier).

Still plugging forward with a business plan by the way, and still open to partnering up.

I already have a solid hobby brewery, now i'm persuing a professional level.
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  #33  
Old 26.11.2015, 23:50
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Re: Let's build a brewery

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The coop here wants almost 23 Fr for a sixpack... The only comparable pricing is on their draft which I believe is falcon beer in a black can. (Mulhollander posted a financial report on them earlier).

Still plugging forward with a business plan by the way, and still open to partnering up.

I already have a solid hobby brewery, now i'm persuing a professional level.
I paid almost half that price at the brewery directly. Which I thought was expensive.
You know one option would be to contract thru a brewer to make your recipe. Brewery Locher does it with Qoullfrisch/Appenzeller Beer, plus many more small batch brews. Just sayin.
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  #34  
Old 27.11.2015, 09:55
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Re: Let's build a brewery

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I paid almost half that price at the brewery directly. Which I thought was expensive.
You know one option would be to contract thru a brewer to make your recipe. Brewery Locher does it with Qoullfrisch/Appenzeller Beer, plus many more small batch brews. Just sayin.
Turbinen wants around 1.30 per bottle Rampenverkauf. You do have to pay a deposit.

Yeah I think many of the regional breweries offer contract brewing. I've met with the owners of Stadtguet, Uster and two nearby small breweries about this. the offers were kind of high, but for volumes which seem more realistic to sell. I'm not opposed to this route, but I can't seem to see how this fits into my plan. Perhaps initially to create awareness. Striker took this route and fell just as quickly as they rose. I think they spent a lot on advertising, but apparently you can't sell German beer as Zürcher beer.

Thanks for your input by the way.
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  #35  
Old 27.11.2015, 10:02
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Re: Let's build a brewery

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Turbinen wants around 1.30 per bottle Rampenverkauf. You do have to pay a deposit.

Yeah I think many of the regional breweries offer contract brewing. I've met with the owners of Stadtguet, Uster and two nearby small breweries about this. the offers were kind of high, but for volumes which seem more realistic to sell. I'm not opposed to this route, but I can't seem to see how this fits into my plan. Perhaps initially to create awareness. Striker took this route and fell just as quickly as they rose. I think they spent a lot on advertising, but apparently you can't sell German beer as Zürcher beer.

Thanks for your input by the way.
Qoullfrisch entered retail sales at a pricey range then lowered their price when volume of sales increased. They do very little advertising. Turbinen sucks.
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  #36  
Old 27.11.2015, 10:26
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Re: Let's build a brewery

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Qoullfrisch entered retail sales at a pricey range then lowered their price when volume of sales increased. They do very little advertising. Turbinen sucks.
Ok, that's interesting. I actually prefer Quollfrisch to the other Lagers by taste. Plus its not from the big boys. They have in my eyes one of the worst labels, but I guess it has Schweizer Stübli appeal.

I'm not a fan of Turbinen either, but they did a decent IPA this summer.
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  #37  
Old 27.11.2015, 10:42
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Re: Let's build a brewery

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Ok, that's interesting. I actually prefer Quollfrisch to the other Lagers by taste. Plus its not from the big boys. They have in my eyes one of the worst labels, but I guess it has Schweizer Stübli appeal.

I'm not a fan of Turbinen either, but they did a decent IPA this summer.
Their label is kitschy. It's part of their "charm". Low budget but sells on taste, quality, and are a thru and thru Swiss beer. I like other labels better. But when I am looking for taste and not posturing I am drinking Qoullfrisch or Schutzengarten. Or Einseidlener beer .
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  #38  
Old 07.08.2016, 16:37
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Re: Let's build a brewery

Just to resurrect this..

These guys
http://www.kitchenbrew.ch/
did build a brewery.. went from making beer in the kitchen (at All Bar One) to opening up a new brewery in Allschwil (opposite the Jumbo/Coop)

Bet they make a fortune...

Last edited by ipoddle; 07.08.2016 at 18:32.
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  #39  
Old 07.08.2016, 19:35
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Re: Let's build a brewery

That's good as they used to use the brewery in St. Louis.
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  #40  
Old 07.08.2016, 20:50
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Re: Let's build a brewery

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That's good as they used to use the brewery in St. Louis.
Yep they did... I was chatting to the manager/owner at AB1 a few weeks ago.. they've taken over the 'Gimmicks' studio in Allschwil.. I got the impression that if he makes the beer in Switzerland it'll be a lot easier to sell it in Switzerland.
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