Got a recipe?

Tom

yes, all good points but 1980 - 2004 is a long time ago so I think there is an opportunity for a second shot.

I would consider an investment in a KFC franchise if the plan made sense.......

I guess if they saw an opportunity then they would go for it, after all their sole aim is to expand and make as much money in as many places as possible, and if they have re-assessed Switzerland and still not come back then it's likely for a very good reason.

Chicken prices probably haven't got any cheaper, and Switzerland is likely less tolerant of poor animal conditions than 10 years ago... so not sure how those things could have changed since they were last here.

Well, by that logic, a burger place would only be successful if they made soggy limp cheeseburgers, because that's what McDonalds' success is based on. Or every car company should make a Toyota Corrolla clone because it's the bestselling car of all time.

"Success" is defined differently for gigantic global chains than it is for a small local restaurant, and in the US KFC and it's family of terrible "restaurants" have been rapidly losing market share to competitors, only to refocus efforts on countries that either love anything American or have questionable culinary tastes.

So, if the OP wants to imitate the success of KFC, she should start by opening 5000 locations in China, and 1000 or so in the UK. Assuming her capital doesn't cut it though, she may just want to focus on making a better, tastier product.

Not to mention the obvious, namely that KFC tried already tried here, and failed, so clearly it doesn't resonate with the Swiss consumer. The main appeal of KFC in the US is that it's dirt cheap, and you can't duplicate that here...

123,000 EF members * CHF 10 contribution each = CHF 1.23m

It could be the start of a beautiful thing....and KFC

Can you imagine a Swiss KFC. 50CHF for a bucket of chicken


#smh

a 14 piece bargain bucket plus 4 fries is £16.09 = chf 25.00 so your chf 50.00 is a good guess for the price adapted for CH. it would feed 4.5 adults so chf 11 per head. Finger licking value for money, I'd say

Yeh sure....4.5 adults.....

I think that's the problem. The Swiss don't feel they need to eat a bucket full of chicken.

Be Brave

*cough*The case for re-introducing KFC to Switzerland*cough*

The French KFCs have started to phase them out anyway.

I've seen many many copies of KFC in many countries and have not eaten in any of them.
To me - they all look like cheap copies of KFC, they all look a little dirty like a dirty backstreet kebab shop with red and white logos.

I think they mostly just look like cheap rip-off places. Yeah there are other burger places but they usually don't try to copy MacD or BK. They normally do it different like gourmet burgers or nice environment or table service or beer etc.

So why do most KFC copycats try to actually copy the KFC model and look?

If someones gonna franchise, please do a Nandos, so much better then KFC

because KFC is the benchmark?

So is MacDonalds ?

But we don't see big golden letter shapes or people dressed up as a clown outside of other burger places

Do they just protect their intellectual property more maybe..

Looking for supplies? You could try here ;-)


http://schweizerhuhn.com/shop/?lang=en

You've never been to Mac Ronald's in Islamabad then, have you?

It's probably long gone though as they have the real thing there now.

And in other places:

Sounds familiar?

The case for re-introducing KFC to Switzerland

Success at a basic level can simply be measured by profit, for businesses both large and small. Without profit to continue existing and making effort worthwhile, a business is not free to do other things it really wants to do. It's the equivalent of man needing to find a reliable source of food before he can turn his attentions to more civilized pursuits and then start evolving.

The McDonalds reference is completely irrelevant, they use completely different produce and supply chains, as well as being consistently popular.